Kizuna AI is a pioneering Japanese virtual YouTuber (VTuber) and a prominent figure in the digital entertainment landscape. Since her debut in 2016, she has captivated audiences worldwide, amassing over 4 million subscribers across three YouTube channels and 1 million followers on the Chinese platform Bilibili. Initially managed by Activ8 under the name Project A.I., Kizuna quickly rose to fame, becoming the most subscribed VTuber on YouTube by 2021, which solidified her status as a virtual celebrity.

In 2018, Kizuna AI transitioned to the in-house agency upd8, and by April 2020, Activ8 announced the formation of Kizuna AI Inc., a subsidiary dedicated solely to her brand. This strategic move allowed for greater creative freedom and expansion into various media. Japanese voice actress Nozomi Kasuga was revealed as Kizuna AI’s voice model and advisor for the new company, contributing to her unique and engaging persona.

Kizuna AI’s influence extends far beyond YouTube. She has performed at numerous anime conventions, held virtual concerts, and collaborated with various game companies. Her versatility has also led her to appear on television shows and star in commercials, making her a recognizable figure even in bustling locations like Shibuya.

As a trailblazer in the VTuber scene, Kizuna AI continues to innovate and connect with fans globally. Her blend of entertainment, gaming, and interactive content sets a high standard for virtual influencers, ensuring her legacy as one of the most beloved digital personalities in the world.