Social media star and entrepreneur Labib Yasir is well known for his hilarious skits and iconic YouTube videos. After featuring on the REACT series in the mid-2010s, Yasir quickly gained notoriety for his fearless and positive approach to life seen through his appearances. From “Teens React to Dumb Ways to Die” to “Making Biriyani for the First Time,” Yasir knows how to draw in the crowds with his high energy content. With over 7.5m lifetime views and 145k subscribers on his channel, Yasir is at the front of a long and impressive career.
A Los Angeles native, Yasir’s unique blend of satire and celebrating his cultural roots make him stand out. Some of his highest rated videos include “Professional Fighters Predict KSI vs Logan Paul” (501k views), “Trying Pakistani Snacks for the First Time” (717k views) and “Fasting for the First Time in Ramadan” (340k views). Whether he’s throwing down with Snoop Dogg or dispelling myths surrounding his Muslim heritage, Yasir never shies away from being his authentic self.
Away from social media, Yasir is a well-established entrepreneur, digital marketer and passionate about analytics. Undeniably, his “people first: approach translates well from his day job into his online persona. One of his most notable side projects is his iconic brand, Power Punch Pro Shop. Yasir has successfully tapped into the fitness industry by promoting and selling at-home resistance equipment from a boxing reflex ball to a highly-rated full-body resistance trainer. With a range of projects in the works and an ever-growing online community, Yasir will be transforming the industry for years to come.