Labib Yasir

Labib Yasir is a co-founder and CEO of Kayyo, a technology company focused on fitness. His career progression includes an early start as a YouTube content creator, where he gained recognition before moving into the tech and mixed martial arts (MMA) sectors. Yasir’s journey into MMA began with dedicated training, allowing him to join a team, secure a coach, and sign with Karate Combat, ultimately achieving six wins in the sport. He has documented his path, including learning fighting techniques from YouTube. This background provided him with a unique blend of digital engagement and physical discipline, which he now applies to his entrepreneurial endeavors.

Yasir is also known for his prior involvement as a YouTube personality, including appearances on REACT (Fine Bros). His entrepreneurial spirit led him to co-found Kayyo, where he currently serves as CEO. His work in this role involves building specialized fitness technology, catering to both MMA practitioners and a broader audience. He balances his leadership responsibilities with his active participation in combat sports, showcasing a commitment to both business and athletic pursuits.

Throughout his career, Yasir has demonstrated an ability to adapt and innovate, moving from content creation to the development of new technologies within the fitness industry. His work has involved leveraging his experiences in digital media and martial arts to create new ventures. He holds certifications in various digital marketing competencies, including Snap Connect: E-Commerce, Facebook Certified Media Buying Professional, and Google Ads Search, which further supports his business initiatives.