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Lady Luck

Lady Luck has achieved recognition as a rapper, songwriter, and music supervisor, establishing a career spanning decades across various facets of the music and entertainment industry.

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Past Works

Def Jam

Lady Luck was the 'First Female Rapper to sign a million-dollar deal on Def Jam'. She signed a record deal with Def Jam at the age of 17 on the strength of several freestyles she did for a New York radio station, WQHT-FM Hot 97.

BRAND PARTNERSHIPS

SCCG

SCCG’s landmark deals include a successful partnership with top Slots influencer, Lady Luck HQ, which solidified SCCG's position as a leader in the gaming industry.

BRAND PARTNERSHIPS

Avia

This event marked a successful collaboration between Hush Lifestyle Boutique and sportswear brand Avia, featuring Lady Luck.

BRAND PARTNERSHIPS
1999

Signed a five-album record deal with Def Jam Recordings

MILESTONE
1999

Featured in 'The New Yorker' and 'The Source'

MILESTONE
2000

Appeared in Jay-Z's documentary "Backstage"

MILESTONE
2017

Cast member on 'First Family of Hip Hop'

MILESTONE
2017

Release of mixtape 'The Facelift'

MILESTONE
2017

Achieved Platinum status online for single "STROKE"

MILESTONE
2020

Won an Emmy Award as a music supervisor

MILESTONE
2023

Released single "Praise"

MILESTONE

About

Shanell Ayana Jones, known professionally as Lady Luck, was born on December 7, 1981, in Englewood, New Jersey. Her early exposure to the music business was influenced by her great aunt, Sylvia Robinson, who was the founder of Sugarhill Records. At the age of 17, Lady Luck signed a five-album record deal with Def Jam Recordings, a contract valued between half a million and one million dollars. This significant deal was secured based on her freestyle performances for New York radio station WQHT-FM. During this period, her career trajectory was chronicled in ‘The New Yorker’ and through a series of monthly articles in ‘The Source’ magazine, highlighting her emergence in the hip-hop scene. Her professional journey also included an appearance in Jay-Z’s 2000 documentary, ‘Backstage’, which documented his 1999 tour.

Throughout her career, Lady Luck has demonstrated versatility within the entertainment industry. In 1999, she was featured on EPMD’s track “Symphony 2000” alongside Method Man and Redman, and on Pharoahe Monch’s “Simon Says (Remix)” with Busta Rhymes and Redman. Her career advanced into television with her participation as a cast member on Bravo TV’s reality show ‘First Family of Hip Hop’ in 2017. Her single “STROKE,” released during the show, achieved Platinum status online. Beyond performing, Lady Luck expanded her professional scope into music supervision, earning an Emmy Award in 2020. In 2023, she released her single “Praise,” continuing her musical output.

Lady Luck also founded “La Rosa Ent” and “The Greatest Entertainment” with Somaya Reece, which operates as a joint record label and television/film production company, indicating her involvement in the business and creative production aspects of media. She also works as a Music Supervisor at Lucki Sounds. Her consistent activity in music and media, from recording and performing to production and supervision, showcases a sustained career in the entertainment industry.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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