Lara Lunardi

Lara Lunardi currently serves as the Head of Creative at SK Gaming. Her career is distinguished by her ability to integrate her professional roles with her passion for content creation and cosplay, providing insights into gaming trends and effective content strategies. This dual perspective allows her to navigate both large-scale gaming campaigns, managing significant budgets, and cost-effective content initiatives. She also possesses the technical skills to produce assets such as costumes and props from her game design background, which she applies directly to SK Gaming’s content production.

Lunardi’s educational foundation in game design and media provides her with a comprehensive understanding of storytelling, character building, and world-building within the gaming entertainment sector. These skills are critical for creating visually rich campaign worlds with creative freedom. Her analytical abilities developed through game development studies are particularly valuable in esports, where understanding game mechanics and player dynamics is essential. Her journey from Brazil to the international gaming industry highlights her adaptability, a quality she attributes to her upbringing, which has been crucial in the dynamic and sometimes unstable esports landscape.

A pivotal moment in Lunardi’s career occurred when she began working with Inven, a South Korean gaming outlet. This role provided her with opportunities to cover esports events globally, exposing her to the industry across three different continents and facilitating her relocation to Europe. This experience taught her independence and the importance of taking calculated risks in her career. She advocates for young women in the gaming industry to build strong support networks, whether through events or online communities, to share knowledge and experiences, and to strategize their career paths by breaking down goals into manageable steps, much like a video game quest.