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United States Larry Sims is a celebrity hairstylist and brand ambassador, known for his work with high-profile clients and his entrepreneurial ventures in the beauty industry.
JCPenney partnered with Larry Sims for an exclusive salon experience called "SimStyled." Sims curated an eight-look styling menu for JCPenney Salon, based on popular hairstyles worn by Gabrielle Union on the red carpet. He also trained JCPenney hair stylists on these curated styles.
Larry Sims is the co-founder of Flawless by Gabrielle Union, a Black-owned line of salon-quality, effective curly hair products designed to be affordable.
Larry Sims collaborated with Sheworkz to launch The Larry Sims Hat Collection.
Gabrielle Union and Larry Sims announced their support for other Black-owned businesses through the “Lift As We Climb” initiative in partnership with various brands.
Larry Sims, born and raised on the west side of Chicago, began his career in the arts as a dancer and choreographer. This early foundation in creative expression and movement later influenced his transition into the world of celebrity hairstyling. Sims quickly established himself, building a reputable client roster that includes notable figures such as Mary J. Blige, Queen Latifah, and Tracee Ellis Ross. His work involves not only styling for red-carpet events and film productions but also developing and contributing to various beauty brands, showcasing his evolution from a creative performer to a prominent figure in the beauty and entertainment industries.
Throughout his career, Sims has accumulated a range of significant achievements, including his contributions to major film and television productions. His filmography as a hair stylist and makeup artist includes projects like “Nappily Ever After” (2018), “D. Wade Life Unexpected” (2020), and “The Perfect Find” (2023). He also contributed to HBO’s “Cheaper by the Dozen” (2022) and the TV series “The Upshaws” (2021). These roles highlight his consistent engagement with the entertainment industry and his expertise in crafting distinct looks for diverse characters and personalities. His continuous involvement in these productions demonstrates a steady career progression in a competitive field.
Sims has expanded his influence beyond individual styling by engaging in strategic brand partnerships and product development. He is a co-founder of Flawless by Gabrielle Union, a hair care line focusing on curly hair products. Additionally, he has collaborated with JCPenney, curating styling menus and training salon professionals, an initiative known as SimStyled. These collaborations illustrate his business acumen and commitment to making professional styling accessible. His work on “Close Up with the Hollywood Reporter” (2016-2019) further solidified his standing as a respected professional in the industry, working with figures like Ms. Gurira and Ms. Washington, and showcasing his diverse skill set across different media platforms.
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