China 
Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala
4 days ago
Li Na is a former professional tennis player known for her significant impact on Asian tennis, highlighted by two Grand Slam singles titles and numerous high-profile brand partnerships.
Li Na partnered with Nike as a clothing and footwear sponsor throughout much of her career. Notably, she became the first Nike-sponsored tennis player allowed to wear patches from other sponsors on her competitive apparel. She also collaborated with Nike to introduce her own clothing line.
Li Na signed an endorsement deal with Rolex, and has been associated with the brand, often seen wearing Rolex watches, including a feminine Oyster Perpetual Datejust.
Li Na served as a global brand ambassador for Mercedes-Benz.
Samsung Electronics was among Li Na's sponsors.
Li Na signed endorsement deals with Häagen-Dazs.
Li Na had endorsement deals with SpiderTech.
Li Na worked with the restaurant chain Element Fresh to create menu items.
Li Na, born on February 26, 1982, in Wuhan, Hubei, China, initially pursued badminton before transitioning to tennis at age eight. She turned professional in 1999 and demonstrated early success on the ITF Circuit, securing multiple singles and doubles titles. In 2002, Li temporarily stepped away from tennis to study journalism at Huazhong University of Science and Technology, returning to professional competition in 2004. Her comeback saw her quickly ascend through the ranks, breaking into the WTA top 100 in October 2004 and winning her first WTA Tour title at the Guangzhou International Women’s Open, making her the first Chinese player to achieve this feat.
Her career gained substantial momentum in the late 2000s, marked by consistent performances in major tournaments. A significant turning point occurred in 2008 when she left the state-run sports system under the “Fly Solo” policy, allowing her greater control over her career, including coaching and endorsements. This independence coincided with a period of sustained success, culminating in her first Grand Slam singles finals appearance at the 2011 Australian Open. Li Na then made history by winning the 2011 French Open, becoming the first East Asian and Asian player to win a Grand Slam singles title, broadcasted to 330 million viewers globally. She continued this success by winning the 2014 Australian Open, becoming the first East Asian and Asian Australian Open champion and the fourth woman to win the title after facing a match point.
Li Na retired from professional tennis in September 2014 at the age of 32, ranked world No. 6. Her achievements significantly boosted the sport’s popularity in China and Asia, establishing her as a trailblazer. In 2019, she was inducted into the International Tennis Hall of Fame, a first for an Asian player. Beyond her on-court achievements, Li Na has cultivated a strong public image, recognized for her independent character and candid personality, which resonated with audiences and attracted numerous high-profile endorsement deals.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
