Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
1 week ago
United States Linda Kaplan Thaler is an Advertising Hall of Famer renowned for iconic campaigns and jingles, transitioning her expertise into influential authorship and motivational speaking.
Linda Kaplan Thaler is responsible for some of America's most famous and award-winning advertising campaigns, including the Aflac duck.
Linda Kaplan Thaler is responsible for some of America's most famous and award-winning advertising campaigns, including the hilarious 'Yes, Yes, Yes' commercials for Clairol Herbal Essences.
She has composed jingles that are among the industry’s gold standard, including 'I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid.'
She has composed jingles that are among the industry’s gold standard, including 'Kodak Moments'.
Kaplan Thaler was formerly Chairman of Publicis Kaplan Thaler, with clients such as P&G.
Kaplan Thaler was formerly Chairman of Publicis Kaplan Thaler, with clients such as Citibank.
Kaplan Thaler was formerly Chairman of Publicis Kaplan Thaler, with clients such as Pfizer.
Kaplan Thaler was formerly Chairman of Publicis Kaplan Thaler, with clients such as Wendy’s.
Her client roster includes Nestlé.
Her client roster includes L'Oreal.
Her client roster includes Merck.
I was thrilled to be on the 2008 advertising team for Hillary Clinton while writing this Mother’s Day video, narrated by, of course, Chelsea Clinton.
This viral film for the Anti-Defamation League was a joy to work on. Garnering over a million views within the first week, even the White House hosted a special viewing with President Obama.
Working on this Girl Scouts campaign was a labor of love for us at Kaplan Thaler, helping to promote the importance of keeping teen girls interested in math and science pursuits.
Through the years, Fred and I have created so many songs and films for the United Jewish Appeal. This one is definitely a favorite.
Thrilled to launch our “eggsy” new campaign for Extend Fertility, a renown egg freezing service. No more stress about our biological clocks ladies!
Linda Kaplan Thaler, born in January 1951 in New York City, is an American advertiser and author with a distinguished career in the advertising industry. She graduated from The Bronx High School of Science in 1968 and pursued her education at CCNY, earning a BS in psychology and a Master of Music. Early in her career, she spent 17 years at J. Walter Thompson, rising to Senior Vice President, and later served as Executive Vice President and Executive Creative Director at Wells Rich Greene.
In 1997, Linda founded The Kaplan Thaler Group, where she served as CEO and Chief Creative Officer. This agency created many memorable campaigns, including the Aflac duck and the “Yes, Yes, Yes” campaign for Clairol Herbal Essences. She also composed famous jingles like “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” and “Kodak Moments.” Her work also extended to political campaigns, contributing to presidential runs for Bill Clinton and Al Gore in 1992, Bill Bradley in 2000, and Hillary Clinton in 2008. She later renamed her firm Kaplan Thaler Productions. She served as Chairman of Publicis New York until 2016.
Beyond advertising, Linda Kaplan Thaler is a celebrated author, co-authoring several national bestsellers with Robin Koval, including “The Power of Nice” and “GRIT to GREAT.” Her literary contributions focus on business strategies rooted in kindness, perseverance, and the impact of small actions. Recognized for her achievements, she was inducted into the American Advertising Hall of Fame in 2015 and received the Clio Lifetime Achievement Award in 2016. She is also an accomplished theatrical improviser and a motivational speaker, sharing insights on leadership and resilience.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
