Lord Cord is an esthetician at the Studio Beauty Bar, the native Labradorian that rose to fame on TikTok during the COVID-19 pandemic. Finding that the social media platform lacked a presence of content from Newfoundland and Labrador, she found a niche on the site and has been entertaining fans throughout the pandemic with her everyday life. She has racked up an impressive 373.6 thousand followers and 12.8 million likes. She also boasts over 7.2 thousand followers on her Instagram.

In Lord Cord’s posts, her Canadian Newfoundland aesthetic is mixed with local dialect and classic slang. Her vocals are used as background audio for other TikTok users in a trend called “Newfie Check.” Most of her generated content is simply sharing her genuine demeanor and an honest unfiltered look into her everyday life. She is also beloved for her honest chats regarding mental health which are a crucial part of her everyday experience. Cord has been forthright about her ADD diagnosis, borderline personality disorder, and panic attacks, and users find her honesty refreshing and relatable. Her fight to end the stigma around speaking about mental health issues has been reported to her through direct messaging to help many users get diagnosed or feel relief about their mental states. She has also talked openly about her struggles with an eating disorder. Her realistic content is the draw for most of her fans, and her honesty keeps them coming back for more.