Lucy Edwards

Lucy Edwards began posting on YouTube in early 2014 under the name YesterdaysWishes, creating content that included vlogs about her experiences with blindness and accessible makeup tutorials. In 2017, at 20 years old, she launched her career with the BBC, producing content for Ouch! Disability Talk, BBC Radio 4’s In Touch, and BBC News Online. Her contributions led to her becoming BBC Radio 1’s first blind presenter in 2019. Edwards gained significant social media traction after she started posting on TikTok during the COVID-19 pandemic, with many of her videos going viral. By 2024, she had amassed 1.8 million followers on TikTok.

Edwards has consistently used her platform to advocate for greater accessibility and representation for disabled individuals. In 2022, she campaigned for improved accessibility in the entertainment industry, specifically highlighting the need for audio descriptions in television, films, and theatres, as well as more accessible website design. In May 2023, she co-hosted “Eurovision Described” for BBC Sounds, a podcast providing audio descriptions for partially-sighted and blind Eurovision fans. In April 2024, Edwards released her memoir, “Blind Not Broken,” and later that year, signed a book deal with Scholastic for “Ella Jones vs The Sun Stealer,” a middle-grade novel featuring a blind protagonist.

Her commitment to inclusivity extends to brand partnerships and fashion. In July 2024, she appeared in Mattel’s campaign for their first blind Barbie. The following month, she made history as the first blind model to walk the runway at Copenhagen Fashion Week for Sinéad O’Dwyer. In October 2024, Edwards was a winner of The Estée Lauder Companies’ The Catalysts program, earning funding and mentorship to establish Etia London, an intentionally-accessible beauty brand.