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United States MAAD, born Natasha Ferguson, has evolved from a New York-born artist to a multifaceted creative in Los Angeles, known for her contributions as a singer, songwriter, producer, DJ, and model. Her journey began with early exposure to music and dance, influenced by her musical father and stylist mother.
MAAD has provided DJ services for Tiffany & Co. events.
MAAD has provided DJ services for Cartier events, including her first major gig in Texas.
MAAD has partnered with Instagram for various events and collaborations.
MAAD has collaborated with Samsung as a DJ.
MAAD has engaged in partnerships with Snapchat.
MAAD has been a DJ for Beautycon events.
MAAD has partnered with Laura Mercier.
MAAD has provided DJ services for Piaget.
MAAD was a DJ for PopSugar's event in conjunction with Coachella.
MAAD performed as a DJ at Spotify's event during Cannes Lion, opening for artists including Nas, Swizz Beatz, Bebe Rexa, and Tove Lo.
MAAD has modeled for the brand Anastasia Beverly Hills.
MAAD has modeled for and been featured by NYLON magazine.
MAAD DJed for Christian Dior's Grey Zone event, playing R&B, Afrobeat, Hip Hop, and Rock genres.
Natasha Ferguson, known professionally as MAAD, was born in New York and spent her formative years in New Jersey. Her early life was immersed in creative arts, attending the Dance Theatre of Harlem and the Harlem School of the Arts, where she studied dance. This foundational training, coupled with her mother’s work as a stylist and her father’s pursuit of music, instilled in her a strong inclination towards self-expression and entertainment from a young age. She initially explored modeling, further expanding her presence in creative sectors. Her dedication to music remained a constant, driving her towards a career that combined various artistic disciplines.
MAAD began her professional journey as a recording artist and songwriter, working with established musicians and producers such as GRADES (Dua Lipa, NAO), The VAMP (Ne-Yo), Deputy (Rihanna, J. Cole), Ro James, Midas Hutch, and The Stereotypes (Bruno Mars, Fifth Harmony). This period was crucial for developing her songwriting skills and expanding her professional network within the music industry. Seeking to independently pursue her artistic endeavors, MAAD began to explore DJing, initially as a means to showcase her own music. This transition proved successful, allowing her to deep her musical understanding and engage with live audiences. She honed her DJing skills by learning from experienced DJs such as Quiana Parks and Stadium Status, and she has since independently built a notable client list for her DJ services.
Over her career, MAAD has released two EPs, “Lè Funk” in 2017 and “Technicolor” in 2018. She has performed at significant events including LA Pride, World Pride in Times Square with MNEK, and made her debut at SXSW for WFNM’s showcase. Her work as a DJ has led to partnerships with major brands, performing at events for Tiffany & Co., Cartier, Instagram, Samsung, Snapchat, Beautycon, Laura Mercier, Piaget, PopSugar x Coachella, and Spotify at Cannes Lion, where she notably opened for artists like Nas and Swizz Beatz. In addition to her musical accomplishments, MAAD has modeled for publications and brands including VFiles, i-D, Wonderland, Schön!, Notion, ELLE, NYLON, Seventeen, Anastasia Beverly Hills, and A Peace Treaty x Vogue, reflecting her versatile presence in both music and fashion.
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