MAAD

MAAD, born Natasha Ferguson, has evolved from a New York-born artist to a multifaceted creative in Los Angeles, known for her contributions as a singer, songwriter, producer, DJ, and model. Her journey began with early exposure to music and dance, influenced by her musical father and stylist mother. After establishing herself as a prolific recording artist and songwriter, MAAD collaborated with industry-leading producers including GRADES (Dua Lipa, NAO), The VAMP (Ne-Yo), Deputy (Rihanna, J. Cole), Ro James, Midas Hutch, and The Stereotypes (Bruno Mars, Fifth Harmony).

Her distinctive sets have led to partnerships with major brands, performing at exclusive events for Tiffany & Co., Cartier, Instagram, Samsung, Snapchat, Beautycon, Laura Mercier, Piaget, PopSugar x Coachella, and Spotify at Cannes Lion, where she notably opened for acclaimed artists Nas and Swizz Beatz. MAAD has captivated audiences at significant music events including LA Pride, World Pride in Times Square with MNEK, and made her debut at SXSW for WFNM’s showcase, alongside performances at TGE Festival and Selfridges’ Music Matters in London. Beyond her musical endeavors, MAAD has cultivated a prominent presence in the fashion industry as a highly sought-after model. Her work has graced the pages of esteemed publications such as VFiles, i-D, Wonderland, Schön!, Notion, ELLE, NYLON, and Seventeen.

She has also been featured in campaigns for Anastasia Beverly Hills and A Peace Treaty x Vogue, reflecting her versatile appeal and ability to seamlessly bridge the worlds of music and high fashion. MAAD continues her dynamic career, preparing her next music release slated for June 2020. Her performance schedule includes ongoing select dates touring with Luke James. With her multifaceted talents spanning singing, songwriting, production, DJing, and modeling, MAAD consistently delivers captivating experiences across diverse creative platforms.