Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
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United States Madelaine Petsch is an actress and producer known for her roles in popular TV series and films, offering brands a recognizable face with extensive social media reach and a strong connection to youth culture.
The American actress whose values, “are very similar to those of the Bamboo Underwear brand” will appear in several campaigns up to 2023.
The actress' collaboration with the athletic brand features nine red-based looks inspired by her 'Riverdale' character Cheryl Blossom.
Madelaine Petsch has partnered with Bioré as a Brand Ambassador.
Petsch collaborated with sunglasses company Privé Revaux and released her own collection of sunglasses.
Madelaine Petsch participated in an awareness campaign for PETA, advocating for veganism.
Madelaine Grobbelaar Petsch was born on August 18, 1994, in Port Orchard, Washington. Her parents are from South Africa, and she divided her early life between the two countries. She began dance classes at age three and theater classes at five, demonstrating an early dedication to performing arts. Petsch attended the Tacoma School of the Arts and later moved to Los Angeles to pursue her acting career. Before achieving widespread recognition, she worked as a barista to support herself.
Petsch’s career began with an appearance in a national advertising campaign for Coca-Cola in 2014. Her breakthrough came in February 2016 when she was cast as Cheryl Blossom in The CW’s hit television series, “Riverdale.” This role, which she held from 2017 to 2023 across 131 episodes, established her as a prominent figure in youth entertainment. Concurrently, she expanded her filmography, appearing in movies such as “Polaroid” (2019) and taking on leading roles and co-producing in projects like “Sightless” (2020) and “Jane” (2022). She has also gained recognition in the horror genre, earning a reputation as a “scream queen” through various film roles, including “The Strangers” film series.
In addition to acting, Petsch developed a significant presence as a social media personality, launching a successful YouTube channel to connect with fans beyond her on-screen characters. She has also ventured into production, serving as an executive producer for “The Strangers: Chapter 1” (2024) and “Maintenance Required” (2025). Her ongoing involvement in diverse projects, both in front of and behind the camera, highlights her evolving career trajectory and commitment to creative development within the entertainment industry.
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