Rob Law

Rob Law MBE is a British entrepreneur and motivational speaker known for founding Trunki, a global ride-on suitcase brand, and for his contributions to innovation and resilience in business. After founding Magmatic in 2006 to launch the globally successful Trunki ride-on suitcase brand, Rob Law MBE has established himself as a prominent entrepreneur and innovator. Law’s entrepreneurial journey began with the development of the Trunki, a ride-on/carry-on hand luggage for children, which garnered initial visibility during his 2006 appearance on the UK television series ‘Dragons’ Den.’ Despite not securing investment on the show, Law persevered, forming Magmatic in the same year. Over its 18-year trajectory, Trunki evolved into a global phenomenon, selling over 5 million ride-on suitcases and expanding its product line to include the BoostApak (booster seat and backpack), PaddlePak (children’s swimming backpack), ToddlePak (toddler reins), and licensed editions such as Gruffalo and Hello Kitty Trunki suitcases.

Following this divestiture, he channeled his expertise into new ventures and shared his experiences through his autobiography, ’65 Roses and a Trunki: Defying the Odds in Life and Business.’ The book offers an in-depth look at his entrepreneurial path, emphasizing resilience and innovation. Currently, Rob Law’s entrepreneurial activities include co-founding Zeepy Ltd., which specializes in AI-driven solutions to promote natural sleep in infants and young children, and Aphelion Agency Ltd., an organization dedicated to assisting brands in optimizing their presence and performance on Amazon. For his significant contributions to business and his dedication to fostering innovation, Rob Law has been awarded two honorary doctorates and an MBE.