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United Kingdom Rob Law MBE is a British entrepreneur and motivational speaker known for founding Trunki, a global ride-on suitcase brand, and for his contributions to innovation and resilience in business.
Rob Law founded Trunki, a global ride-on children's suitcase brand, which he built over 18 years to sell over 5 million suitcases globally before successfully exiting the company in 2023.
Rob Law raised just under £4 million of development capital from the Business Growth Fund for Trunki, enabling the company to grow internationally.
Rob Law is a co-founder of Zeepy Sleep, an innovative start-up devoted to enhancing natural sleep in infants and young children through AI-driven solutions.
Rob Law is a co-founder of Aphelion Agency, a firm that empowers brands to thrive on Amazon.
Rob Law sold and exited his company, Magmatic Ltd (Trunki), to Heroes Technology Ltd in February 2023 for reported £12 million, from which he was set to pocket £7 million in personal profit.
Trunki suitcases were sold through major retailers, including John Lewis.
Trunki suitcases were sold through major retailers, including Argos.
Trunki suitcases were sold through major retailers, including Harrods.
Trunki suitcases were sold through major retailers, including Tesco.
Trunki suitcases were sold through major retailers, including Next.
Rob Law MBE is a British entrepreneur recognized for his disruptive innovation and resilience. His entrepreneurial journey began with the development of the Trunki, a ride-on/carry-on hand luggage for children. In 2006, Law appeared on the UK television series “Dragons’ Den” seeking investment for his product. Despite an initial setback on the show, where investment was not secured, he continued to develop Trunki. The company, Magmatic, which manufactures Trunki, was formed in 2006. Over 18 years, Trunki became a global success, selling over 5 million ride-on suitcases and developing a range of other innovative children’s travel products. This includes the BoostApak (booster seat that doubles as a backpack), PaddlePak (children’s swimming backpack), ToddlePak (toddler reins), and various licensed editions like Gruffalo and Hello Kitty Trunki suitcases.
Law’s business, Magmatic, expanded its production to the UK in 2012, with the first “Made in England” Trunki being the Team GB edition. The Trunki brand has received over a hundred product and design awards from organizations including Design Week, Progressive Preschool, Mother and Baby Magazine, D&AD, Right Start, Practical Parenting magazine, and Nick Jr. Law has also been featured in numerous media outlets and television programs, such as “Working Lunch,” “Beat the Boss,” “This Morning,” and “GMTV,” discussing his journey and entrepreneurial insights. In February 2023, Rob Law successfully exited Magmatic Ltd., selling the company that he founded. Following this exit, he established new ventures.
His current entrepreneurial activities include co-founding Zeepy Ltd., which focuses on AI-driven solutions for natural sleep in infants and young children, and Aphelion Agency Ltd., which assists brands with their presence on Amazon. Rob Law is also an author, having published his autobiography, “65 Roses and a Trunki: Defying the Odds in Life and Business.” This book details his entrepreneurial path and provides insights into resilience. For his contributions to business, Rob Law has been awarded two honorary doctorates and an MBE, signifying his impact on the entrepreneurial landscape and his dedication to fostering new innovators.
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