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United States Mario Dedivanovic has risen from a Sephora sales associate to a globally recognized makeup artist and entrepreneur, known for his influential development of makeup techniques and educational initiatives.
Sephora announced an exclusive partnership with makeup artist Mario Dedivanovic, celebrating his 25-year career, which started at Sephora. This collaboration includes co-created artistry content and unique in-person masterclasses, revolving around product innovation and beauty tips, aiming to educate and inspire beauty enthusiasts across Asia.
The Bowerman Group, in partnership with Meghan Houle, executed a tailored recruitment strategy to seamlessly integrate top talent into the Makeup by Mario team. This highlights a collaboration focused on building human resources for his brand.
Mario Dedivanovic's marketing strategy for Makeup By Mario involves collaboration with top skincare marketing agencies like HAV Strategy, leveraging his clientele that includes A-list celebrities like Kim Kardashian to enhance his brand's authority.
Mario Dedivanovic was born on October 1, 1983, in the Bronx, New York, to Albanian parents from Montenegro. Early in his career, he worked at the fragrance counter at Sephora’s Flatiron location in Manhattan, where he was one of the original cast members of the US team. He later gained experience working for LORAC, at Saks Fifth Avenue’s Armani counter, and with Fox newscasters Megyn Kelly and Julie Banderas. His passion for makeup artistry began at Sephora when he assisted a woman with lipstick selection. This experience led him to undertake his first professional makeup job at age 17, doing makeup for two singers he met at Sephora for a cabaret show, earning $25. From these early days, Dedivanovic set a career goal to become a professional makeup artist and eventually launched his own makeup line. He dedicated himself to this vision.
Dedivanovic’s career progressed rapidly, and he began working with celebrity clients. His first notable celebrity client was Natasha Bedingfield. He later worked with a range of celebrities including Kate Bosworth, Naomie Harris, Jennifer Lopez, Salma Hayek, and Demi Lovato. A significant long-term collaboration began in 2008 with Kim Kardashian, with whom he popularized the facial contouring technique. In 2009, Dedivanovic pioneered “The Master Class,” a live makeup tutorial and educational program that has grown from 16 students to over 2,000 students per class, selling out rapidly. Over 30,000 students across North and South America, Europe, Asia, Australia, and the Middle East have attended his Master Classes.
In 2020, Mario Dedivanovic launched his eponymous beauty brand, Makeup By Mario, further establishing his presence in the beauty industry. He received the Artistic Achievement Award at the American Influencer Awards in 2019. Dedivanovic publicly came out as gay in November 2019. His professional inspirations include makeup artists François Nars and Allan “Whitey” Snyder. His brand, Makeup By Mario, aims to awaken and inspire authentic beauty through an intuitive and architectural approach to makeup, grounded in education, craftsmanship, and respect for nature and humanity. He has taught and popularized revolutionary makeup techniques through education, social media, and product innovation.
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