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Canada Martin Brodeur has transitioned from legendary NHL goaltender to team executive, sharing insights gained from a record-setting career.
Rookie Marty was in DR gear.
Heaton, which was later bought by CCM, supplied gear used by Brodeur.
Brodeur used CCM gear after Heaton was acquired by the brand.
Brodeur used Sherwood gear for a year during his career.
Brodeur used Vaughn equipment towards the end of his playing career.
Dirty Devil Vodka announced Martin Brodeur as their Brand Ambassador.
Martin Brodeur announced a partnership with SeatGeek, described as the #1 Ticketing Platform.
Enterprise Rent-A-Car partnered with Martin Brodeur for a new advertising campaign. The brand also renewed local partnerships with 30 NHL clubs, maintaining a national and local presence.
Martin Brodeur featured in a 'Marty for the Save' campaign for Hyundai Canada, showcasing the former netminder saving the day thanks to the brand.
Unibet struck a multi-year deal with the NHL's New Jersey Devils, with Martin Brodeur named as a brand ambassador for the company, becoming the face of the company in the region.
FE, a licensed NHL brand under AW CHANG CORPORATION, released a limited-edition fashion line featuring Hockey Hall of Famers, including Martin Brodeur.
Martin Brodeur was picked by fans to appear on the cover of the video game NHL 14, marking him as the first goaltender since NHL 97 to be featured on the cover.
Martin Pierre Brodeur was born on May 6, 1972, in Montreal, Quebec, Canada. His father, Denis Brodeur, was a bronze medalist for Team Canada in the 1956 Olympics and later a longtime photographer for the Montreal Canadiens, sparking Martin’s early interest in hockey. Brodeur began his career as a forward but transitioned to goaltending at a young age. He refined his skills through diverse training, including attending a camp led by Vladislav Tretiak, which encouraged a hybrid style of play. Brodeur played in the Quebec Major Junior Hockey League (QMJHL) for the Saint-Hyacinthe Laser, earning spots on the QMJHL All-Rookie Team in 1989–90 and the QMJHL Second All-Star Team in 1991–92. The New Jersey Devils drafted him 20th overall in the 1990 NHL Entry Draft, marking the beginning of his professional hockey journey.
Brodeur made his NHL debut in the 1991–92 season, playing four games for the New Jersey Devils due to injuries to regular goaltenders. After a season with the Utica Devils in the American Hockey League (AHL), he returned to the NHL permanently in 1993–94, winning the Calder Memorial Trophy as the league’s best rookie. He led the Devils to the Eastern Conference Finals in his first full season. The following year, during the lockout-shortened 1994–95 season, Brodeur played a crucial role in leading the Devils to their first Stanley Cup championship, sweeping the Detroit Red Wings. Over his 21 seasons with the Devils, he accumulated numerous records, including the most regular season wins (691), shutouts (125), and games played (1,266) by a goaltender. He also secured three additional Stanley Cups in 2000 and 2003, four Vezina Trophies, and five William M. Jennings Trophies.
Brodeur’s career was defined by his puck-handling skills and positional play, leading to the establishment of the “Brodeur rule” which restricted goaltenders from playing the puck behind the goal line outside a trapezoid-shaped area. He also achieved significant success in international play, winning two Olympic gold medals with Team Canada in 2002 and 2010. After a brief seven-game stint with the St. Louis Blues in 2014–15, Brodeur retired and transitioned into an executive role with the Blues, before returning to the Devils as executive vice president of business development. His accomplishments were recognized with induction into the Hockey Hall of Fame in 2018 and Canada’s Sports Hall of Fame in 2019.
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