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Canada Mat Fraser is a retired Canadian-American professional CrossFit athlete, widely recognized as the 'Fittest Man in History' with five consecutive CrossFit Games titles.
5-time CrossFit Games champion Mat Fraser and nine-time CrossFit Games athlete Brooke Wells connected with Todd Meleney to make While on Earth. While on Earth™ is a performance wellness brand.
Suji partnered with HWPO training, led by Mat Fraser.
The beginning of their Nike sponsorship. Fraser's Nike sportswear, such as his personal editions of Metcon cross-training shoes, features his motto "Hard Work Pays Off" or its acronym HWPO.
CrossFit announced “unique sponsorships featuring programming brands,” including Mat Fraser's HWPO Training.
Listed as a brand partner on Mat Fraser's Instagram profile.
Listed as a brand partner on Mat Fraser's Instagram profile.
CrossFit Games Champion Mat Fraser recently visited Athletic Brewing's newest facility. Listed as a brand partner on Mat Fraser's Instagram profile.
Listed as a brand partner on Mat Fraser's Instagram profile.
Co-Founder of @321podium, as mentioned on Mat Fraser's Instagram.
Mathew Edward Fraser was born on January 25, 1990, in Kingston, Ontario, Canada, to Olympic figure skater parents. His early life involved a move to Colchester, Vermont, United States, where he engaged in various athletic activities from a young age. While initially playing football, he transitioned to weightlifting at 12 and later trained full-time in Olympic weightlifting at the Olympic Training Center in Colorado Springs, Colorado, as a resident athlete on scholarship. In 2009, prior to the Junior World Weightlifting Championship, Fraser sustained a significant back injury, two breaks in his L5 vertebra. He underwent experimental surgery to repair his back, which involved re-breaking the bone and inserting a protein sponge with plates and screws, followed by a year-long rehabilitation.
Following his recovery, Fraser pursued academic studies at Northern Michigan University and the University of Vermont, earning degrees in mechanical engineering and business. During this period, he began training at a CrossFit gym, initially for financial supplementary income. A summer internship in an aerospace company in 2014 solidified his decision to shift his focus entirely to CrossFit, foregoing a career in engineering. Fraser quickly rose through the ranks, making his CrossFit Games debut in 2014, where he secured second place and earned the ‘Rookie of the Year’ award. He also competed in team events with the New York Rhinos in 2014 and Built By Bergeron in 2015.
Fraser became a dominant force in the sport, particularly after a “devastating loss” at the 2015 CrossFit Games, where he finished second. This experience motivated him to commit fully to a disciplined regimen, leading to unprecedented success. He went on to win five consecutive CrossFit Games titles from 2016 to 2020, establishing a record for most victories and largest margins of triumph in the sport’s history. After his fifth win in 2020, Fraser announced his retirement from competitive CrossFit on February 2, 2021, and has since transitioned into entrepreneurship and coaching.
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