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United States Matt James has transitioned from collegiate athlete and real estate professional to becoming a prominent television personality and community advocate.
Matt James is sponsored by Lululemon. He has also shown support for women in track & field, even before his official sponsorship.
Matt James served as a Brand Ambassador for Liteboxer (now Litesport), appearing on 'The View' to discuss the brand.
Matt James partnered with Vita Coco to celebrate its IPO launch.
Courtyard by Marriott partnered with Matt James for a campaign titled 'Welcome to my Super Bowl Suite ft. Matt James' to achieve content goals.
Matt James collaborated with Lay's for a Friendsgiving contest in celebration of the holiday season.
Matt James promoted Nissan USA on his Instagram, featuring fully-electric Nissan ARIYA vehicles.
James has partnered with brands such as Nike, which contributes to his overall wealth.
James has partnered with brands such as Peloton, which contributes to his overall wealth.
James has partnered with brands such as Old Spice, which contributes to his overall wealth.
Matt James promoted 437, a brand that Rachael Kirkconnell also collaborated with, on his Instagram.
Matthew James was born on December 5, 1991, and raised in Raleigh, North Carolina. He attended Sanderson High School, graduating in 2010. James then pursued higher education at Wake Forest University, where he earned a Bachelor’s degree in Economics in 2015. During his time at Wake Forest, he was also a wide receiver for the Wake Forest Demon Deacons football team from 2011 to 2014. Following his collegiate football career, James had mini-camp tryouts with NFL teams including the Carolina Panthers and the New Orleans Saints in 2015, although he was not officially signed by either team.
Prior to his television career, James worked in the financial sector at PNC Bank in Pittsburgh, Pennsylvania. He later relocated to New York City, where he became employed by CBRE Group, Inc., a commercial real estate company. Beyond his corporate career, James founded ABC Food Tours, a non-profit organization dedicated to educating children in underserved communities in New York City about nutrition and physical activity. His public profile significantly increased when he was selected as the lead for season 25 of ‘The Bachelor.’ This marked a notable milestone, as he became the first Black male lead in the history of the franchise. His season concluded with him pursuing a relationship with Rachael Kirkconnell.
In September 2021, James further expanded his television presence by participating in season 30 of ‘Dancing with the Stars,’ where he was partnered with Lindsay Arnold and finished in 12th place. He is also a marathon runner, having completed the New York City Marathon in both 2022 and 2023. James has continued to engage in various initiatives, leveraging his platform gained from television.
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