“Vegan mama on a mission” Michelle Cehn is a popular digital creator best known for her blog, World of Vegan, which helped to launch her career as a YouTuber, journalist, filmmaker, photographer, and all-round animal advocate. The World of Vegan YouTube channel has more than 97,000 subscribers, and its content has been viewed more than 13 million times. She regularly posts fresh content, including amazing recipes, and hosts a podcast called The Plant-Powered People Contact. She also co-authored the Friendly Vegan Podcast with Toni Okamoto.

Cehn firmly embodies what she preaches and has worked with many of the biggest vegan and animal rights organisations out there, including PETA, PCRM, Mercy for Animals, Vegan Outreach, and Farm Sanctuary. Her mission is to inspire and empower people to make kind and conscious choices when it comes to animals. She achieves this by promoting a plant-based diet and exploring all of its benefits.

One of the ways Cehn has helped people towards choosing veganism is the short 7 Days documentary she made in 2018 in collaboration with Toni Okamoto. The 15-minute film shows the difference one week of a vegan diet made to a man used to devouring meat-and-junk-packed fast food.