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Michelle Wie West has transitioned from LPGA golf champion to influential advocate for women in sports and product development.
Wie West invested in Togethxr, a media and apparel brand known for its 'Everyone Watches Women's Sports' t-shirt.
Wie West signed a multi-year deal as Mizuho brand ambassador and tournament host for the Mizuho Americas Open, which saw a renewal agreement with the LPGA Tour and an increase in the purse for 2026.
Michelle Wie West partnered with golf equipment company LA Golf to lead a new women's partnership initiative focused on equitable support for LPGA players.
Delta announced LPGA ambassador partnerships with Michelle Wie West and Rose Zhang to boost women's athletics.
Michelle Wie West partnered with Casa Azul, a brand co-founded by Lance Collins, in a strategic alliance that came about through her friendship with the founder.
Wie West signed sponsorship contracts with Nike reportedly worth more than $10 million per year. She also actively contributes to the Nike Athlete Think Tank, advising on products for women and mothers, including the Nike (M) Swoosh Bra, Leak Protection Period Short, and Nike (M) apparel collection.
Wie West signed sponsorship contracts with Sony reportedly worth more than $10 million per year.
Michelle Sung Wie West was born on October 11, 1989, in Honolulu, Hawaii. She quickly became a prominent figure in the golf world, showing exceptional talent from a young age. At just 10 years old, she became the youngest player to qualify for a USGA amateur championship, and later, the youngest winner of the U.S. Women’s Amateur Public Links. Her early career also saw her become the youngest to qualify for an LPGA Tour event, setting a precedent for young athletes in the sport. After graduating from Punahou School, she attended Stanford University, studying communications, while balancing her burgeoning professional golf career.
Wie West officially turned professional in 2005, just before her 16th birthday, signing significant endorsement deals with Nike and Sony. Despite initial challenges and controversies surrounding her participation in men’s events and her use of exemptions, she consistently worked towards establishing herself on the LPGA Tour. In 2009, she achieved LPGA membership and secured her first professional win at the Lorena Ochoa Invitational. This marked a turning point, as she went on to win several more tournaments, including the 2010 CN Canadian Women’s Open and the 2014 LPGA Lotte Championship. The pinnacle of her career came in 2014 when she won her first major championship, the U.S. Women’s Open, solidifying her status as an elite golfer and earning the inaugural Rolex Annika Major Award. Her final LPGA Tour victory was the HSBC Women’s World Championship in 2018. In May 2022, she announced her retirement from professional golf following the 2022 U.S. Women’s Open, shifting her focus to family and advocacy.
Since retiring, Wie West has continued to make an impact, particularly through her work with the Nike Athlete Think Tank, contributing to product innovations for women and mothers. This includes providing insights for products like Nike’s new Swoosh (M) Bra and the Leak Protection Period Short, addressing specific needs for female athletes. Her post-golf career reflects a commitment to empowering women, drawing on her athletic journey to inspire and support others in navigating challenges in sports and motherhood. She is married to Jonnie West, with whom she has two children, a daughter born in 2020 and a son born in October 2024.
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