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Australia Nick Maxwell transitioned from a decorated AFL player and captain to a leading voice in leadership development, working with elite sports organizations and businesses.
Emirates extended its long-term partnership with Collingwood through a new sponsorship agreement for a further five years, estimated to be worth $10 million.
Collingwood skipper Nick Maxwell teamed up with Hawthorn premiership midfielder Brad Sewell in a new business venture, tradeinmycar.com.au.
Maxwell launched Eclat, a company focused on leadership and team development, leveraging over 20 years of experience in the sports industry as an athlete, coach, and leadership coach.
Nick Maxwell was born in Geelong, Victoria, on June 3, 1983. He started his football career playing junior football for St Joseph’s Football Club and later with the Geelong Falcons in the TAC Cup. He then played senior football for the North Ballarat Football Club in the Victorian Football League (VFL). Maxwell was overlooked in two national drafts despite training with several AFL clubs. His perseverance led to Collingwood selecting him as a rookie player in 2002. He made his senior debut for Collingwood in Round 9, 2004, playing 10 games in his first season. He was elevated to the senior list the following year and had a breakthrough in 2005, playing every match after Round 3. In 2008, he was appointed vice-captain and was handed the number five guernsey, previously worn by Nathan Buckley.
His leadership capabilities were formally recognized in 2008 when he was announced as the Collingwood Football Club captain on December 17. In 2009, Maxwell received All-Australian selection as a half-back flanker. A significant milestone in his career came on October 2, 2010, when he captained Collingwood to its first AFL premiership in 20 years, following a drawn Grand Final and a subsequent replay victory. He continued to captain the team until 2013. In 2014, he played his 200th senior game against Sydney in Round 2. His playing career was cut short due to a severe ankle injury sustained in Round 17 against Essendon, leading to his premature retirement on July 16, 2014.
Following his retirement from playing, Maxwell embarked on a career in leadership development. In November 2014, he joined the NRL club Melbourne Storm as their Leadership Development Coach, focusing on emerging leadership programs and player skills. A year later, in November 2015, he joined the AFL club Greater Western Sydney Giants, contributing to their leadership program. In 2017, he returned to Collingwood as a Club Runner and Bench Assistant, and in 2018, he collaborated with the BBL team, the Melbourne Stars, consulting on their leadership program. Maxwell has since launched Eclat, a company focused on leadership and team development, leveraging his two decades of experience in elite sports.
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