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United States Omar Apollo has established himself as a Grammy-nominated singer, songwriter, and actor, known for his unique blend of R&B, alternative R&B, and pop, attracting diverse audiences and brand collaborations.
Taco Bell collaborated with Omar Apollo for a hot sauce promotion, featuring a 'Disha Hot Sauce' inspired by a family recipe and a Taco Bell X Disha Hot vinyl variant of his album 'God Said No.' The partnership aimed to make inroads into pop music and cultural marketing.
Omar Apollo was named the first brand ambassador for Youth to the People, a vegan skincare line, emphasizing self-care and the importance of taking care of oneself. The partnership was announced in July 2023.
Omar Apollo partnered with Buchanan's Scotch Whisky to support and invest in the future of Hispanic Americans.
Omar Apollo starred in the fall/winter 2023 men's campaign for the fashion house Loewe.
Omar Apolonio Velasco, known professionally as Omar Apollo, was born on May 20, 1997, in Hobart, Indiana, to Mexican immigrant parents. He grew up performing ballet folklorico and singing in his Catholic church choir. At age 12, he acquired an acoustic guitar and taught himself to play and sing by watching YouTube videos. Prior to his musical breakthrough, Apollo held jobs at McDonald’s, Jimmy John’s, and Guitar Center, saving money to invest in music equipment. He began uploading his songs to SoundCloud, a DIY streaming platform, and in 2017, he released “Ugotme” on Spotify, which quickly gained 20,000 streams in a single day and over 15 million streams within a year. This early success led to him signing with Artists Without A Label (AWAL) and subsequently Warner Records.
Apollo’s career progressed rapidly following his initial independent releases. He released his debut EP, “Stereo,” in 2018, followed by “Friends” in 2019. These releases were supported by extensive touring, including the “Want Tour” and “Voyager Tour” in 2018 and 2019, culminating in performances at major festivals like SXSW and Lollapalooza. In 2020, he released his debut mixtape, “Apolonio,” featuring collaborations with artists such as Kenny Beats and Joji. His debut studio album, “Ivory,” released in 2022, received positive reviews, entered the Billboard 200 chart, and earned him a Grammy Award nomination for Best New Artist at the 65th Annual Grammy Awards. The album’s track “Evergreen (You Didn’t Deserve Me at All)” went viral on TikTok, boosting his mainstream recognition and becoming his first Billboard Hot 100 entry.
Beyond his musical releases, Apollo has expanded his career into acting, making his debut in Luca Guadagnino’s film “Queer” in September 2024. He has also been recognized for his contributions to the arts, receiving the Inspira Award at the 2023 Hispanic Heritage Awards and being named to Forbes magazine’s 30 Under 30 Music 2025 list. His most recent album, “God Said No,” released in June 2024, was conceived during a three-month stay in London and recorded at Abbey Road Studios. Apollo frequently sings in both English and Spanish, publicly embracing his identity as a gay artist and advocating for self-expression within the music industry. He has consistently showcased versatility in his artistry, drawing on R&B, alternative R&B, pop, and Latin music influences.
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