Orlando Machado

As Group Chief Data Scientist at Aviva, Orlando Machado established Aviva Quantum, a pioneering global data science practice spanning 16 countries and comprising over 500 members. This significant initiative highlighted his ability to build and scale sophisticated data capabilities within a large, established organization, notably fostering academic partnerships with the University of Cambridge to advance data innovation. Prior to his tenure at Aviva, Machado served as Chief Data Scientist at MoneySuperMarket for four years, where he was responsible for leading key data initiatives and driving strategic insights. He further developed his expertise at dunnhumby, a leader in customer-centric data science, where he managed analytics and insight teams for clients including Tesco.

His foundational experience also includes impactful positions at the BBC and Wunderman, part of WPP, laying critical groundwork for his subsequent specialization in data analytics and strategic data leadership across diverse environments. In January 2021, Machado transitioned to The LEGO Group, assuming the pivotal position of Chief Data Officer. In this role, he focuses on integrating data and artificial intelligence to innovate processes, enhance consumer experiences, and uncover new opportunities for the iconic toymaker on a global scale. Parallel to his corporate leadership, he maintains significant involvement in academic governance, serving as a Non-Executive Director for the esteemed Cambridge University Press & Assessment Board.

Orlando Machado’s career trajectory demonstrates a consistent commitment to leveraging data science for strategic business growth and operational improvement across multiple sectors. His expertise lies in transforming organizational data landscapes, building high-performing data teams, and implementing data-driven strategies that deliver measurable impact within complex, international enterprises.