Taylor Shapiro launched The Moxie Project in July 2022, establishing a full-service branding and consulting agency based in Beverly Hills, California. As CEO and founder, Shapiro has since developed a diverse client portfolio, providing strategic planning and executing marketing objectives across a broad spectrum of industries, including entertainment, food & beverage, film, fitness & wellness, healthcare, beauty, sports, music, technology, and literature. Her comprehensive work at The Moxie Project spans social media management, editorial content creation, event production, and photo editing, consistently elevating brands and marketing platforms for her clients. Prior to founding The Moxie Project, Shapiro honed her operational and client management expertise through a series of progressively responsible roles.
Building on her extensive experience, Shapiro has further expanded her profile through significant contributions to high-profile brand activations and event coordination. Since February 2023, she has served as an Event Coordinator for Nike, overseeing and executing key brand initiatives for the globally recognized athletic wear giant. Her capabilities were further leveraged in March 2024 when she took on Production Management responsibilities for Nike Jordan, contributing to the execution of major projects for the influential sportswear brand. These roles underscore her proven ability to manage complex production logistics and deliver impactful events for leading international corporations.
As a recognized digital marketing professional, Shapiro brings over seven years of specialized experience in social media strategy and brand development. Complementing her practical expertise, she holds multiple professional certifications, including Sprout Social Publishing, Pinterest Advertising Essentials, Make Foundation, Advanced Google Analytics, Canva Social Media Mastery, and Snapchat Ads Manager. Her blend of entrepreneurial vision, marketing acumen, and diverse industry engagement positions her as a multifaceted expert capable of driving significant brand growth and executing complex marketing campaigns for a wide array of clients.