Peter Jordan (Ei Nerd)

Peter Jordan, widely known as Ei Nerd, founded Cifras.com.br in 2003, a venture that achieved significant popularity and financial success, enabling his transition from a programming career to full-time entrepreneurship. Following this early success, Jordan launched the Ei Nerd YouTube channel in 2013, conceptualized as a diverse entertainment platform covering cinema, anime, and superheroes. The rapid growth of Ei Nerd prompted him to step back from his internet advertising sales company, focusing his efforts on content creation. By 2019, the Ei Nerd channel had evolved into a substantial operation supported by a dedicated team of writers, video editors, and social media professionals.

Demonstrating his ongoing entrepreneurial drive, Jordan founded Petaxxon, a technology company with operations in both Brazil and the United States, which manages Cifras.com.br. In 2022, he co-launched the Mala Feita YouTube channel with his wife, documenting their travels and life experiences in the United States. His influential presence has garnered widespread industry recognition, including multiple victories at the Prêmio Influenciadores Digitais and the Prêmio iBest in various categories such as Culture, Entertainment, Economics, ‘Creator of the Year,’ and ‘Youtuber of the Year.’ Further showcasing his public profile, Jordan has made notable television appearances, including on ‘The Noite com Danilo Gentili’ in May 2019 and ‘Zero1’ with Tiago Leifert in 2019, extending his reach beyond digital platforms to mainstream media. Through his strategic content creation and entrepreneurial ventures, Peter Jordan continues to lead a dynamic portfolio of digital properties, maintaining a significant impact across diverse entertainment and educational sectors.