Bursting with endless cheeky humour and pop culture prowess, Brandon Graeter, aka PetShopBoy, has found his voice as a social media star. Whether he is delivering timely pop culture moments on his stories or sharing a polarising moment from The Real Housewives, Graeter has surpassed the typical “influencer.” Based in New York City, Graeter is a forward-thinking, fun-loving, charismatic personality that is unafraid to push the boat out. After seeing Rihanna’s innovative use of Instagram, Graeter was inspired to create his own account. Within it, he would embrace authenticity, humour and discover the power of stories. Now one of the most groundbreaking voices on the scene, Grater has a long and exciting career ahead of him.
Graeter’s winning formula inspired him to create the top-rated podcast, The B List. There Graeter explores his love of reality TV and has made one of the most listened to pop culture digests in circulation today. Whether he’s joined by Real Housewives of New Jersey stars such as Dolores Catania or talking all things Bravo TV with Frank Costa, Graeter discusses all the hype and topical trends that are shaking up the industry.
When he’s not broadcasting to the wider world, Graeter carefully cultivates his Instagram to feature all the things that make him who he is. With over 40K followers, his fast-paced lifestyle, hilarious and provocative insights, and brand collabs make for an engaging online experience.