Aisha “Pinky” Cole is a prominent American restaurateur and the visionary founder of Slutty Vegan, a groundbreaking plant-based burger restaurant chain based in Atlanta, Georgia. Cole’s journey into the culinary world began after she became vegan in 2014, driven by her cravings for delicious vegan fast food. In August 2018, she launched Slutty Vegan as a ghost kitchen, quickly transitioning to a food truck and then to a brick-and-mortar location in January 2019. Under her leadership, Slutty Vegan has expanded to 11 locations across Georgia, New York City, Birmingham, Alabama, and Dallas, showcasing her ability to innovate and adapt in a competitive market.
Cole’s entrepreneurial spirit has garnered significant recognition, including her inclusion in the Time magazine 100 Next list in 2023, which honors individuals making a substantial impact on American culture. Her restaurant’s unique branding, featuring suggestive menu items like “One Night Stand” and “Fussy Hussy,” has attracted a diverse clientele, effectively redefining perceptions of vegan dining. Additionally, she has raised $25 million in Series A funding, valuing her company at over $100 million, a testament to her business acumen and vision.
In addition to her restaurant success, Cole is an accomplished author. Her cookbook, “Eat Plants, B*tch,” released in 2022, has been celebrated for its accessible and enticing vegan recipes. She has also launched a five-city tour to promote the book, further solidifying her status as a culinary influencer. Her second book, “I Hope You Fail,” published in 2023, reflects her journey of resilience and success, resonating with aspiring entrepreneurs.
Beyond her culinary ventures, Cole is deeply committed to philanthropy through The Pinky Cole Foundation, which supports educational initiatives and financial empowerment for children of color. Her efforts include paying tuition for Clark Atlanta University students and providing life insurance for families in need. Cole’s dedication to community upliftment and her innovative approach to vegan cuisine continue to inspire many, making her a leading figure in both the culinary and philanthropic landscapes.