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Prince Lorenzo Borghese is an Italian-American entrepreneur and television personality known for his business ventures in the beauty industry and his appearances on reality television.
In 2002, Borghese founded the Prince Lorenzo's Royal Treatment line, a skincare brand for pets sold in U.S. retail stores, through the television network HSN and directly to consumers online. His labrador's skin problems led him to develop a range of pet friendly products.
Founder of South Beach Brewing, a company that originated after Borghese's appearance on the TV show Lucky Bastards in 2014.
Co-Founder of Animal Aid USA, a non-profit organization focused on saving and helping abandoned animals.
A managing partner in LB2, LLC, a private-label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets.
Authored a book through HarperCollins.
A managing partner with his father, Francesco Borghese, at GT Partners, a private label Italian cosmetics company.
Prince Lorenzo Borghese was born on June 9, 1972, in Milan, Italy, to Prince Francesco and Amanda Borghese. In 1979, his family relocated to Short Hills, New Jersey. He completed his high school education at Pomfret School in Pomfret, Connecticut, graduating in 1991. He then went on to graduate from Rollins College in Winter Park, Florida, in 1995, where he was initiated into the Phi Delta Theta fraternity. Furthering his education, he earned an MBA from the Fordham Graduate School of Business in 2001.
In 2002, Borghese established Prince Lorenzo’s Royal Treatment line, a skincare brand specifically designed for pets. This product line was distributed through various channels, including U.S. retail stores, the television network HSN, and direct-to-consumer online sales. His entrepreneurial efforts also include involvement with LB2, LLC, a private-label Italian cosmetics company.
Borghese entered the realm of reality television in the fall of 2006, starring in the ninth season of ABC’s “The Bachelor.” He later participated in other reality shows, including “America’s Next Princess” in 2009, which promoted his Royal Treatment pet products, and the 10th season of “Celebrity Big Brother UK” in August 2012, where he finished in 8th place.
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