PY Gerbeau

Q: What types of brand work does PY Gerbeau do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can PY Gerbeau create custom content for our campaign?

Yes — PY Gerbeau can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does PY Gerbeau do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can PY Gerbeau also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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PY Gerbeau is a seasoned businessman known for his leadership in transforming and developing large-scale leisure and entertainment projects, including the Millennium Dome and Euro Disney. After joining Euro Disney in 1991, PY Gerbeau rapidly ascended to Vice-President of Park Operations and Attractions by 1997. In this pivotal role, he was responsible for critical areas including ticketing, attraction safety and maintenance, and queue management. Gerbeau was instrumental in improving the attraction’s performance during its initial challenges, a period which he followed by completing a Master of Business Administration degree at Sciences Po.

His strategic leadership was further demonstrated when, on February 5, 2000, Gerbeau was appointed Chief Executive of the New Millennium Experience Company, where he oversaw the Millennium Dome in London. At the Millennium Dome, Gerbeau was tasked with revitalizing the struggling attraction, characterized by significant financial challenges and negative public perception, successfully navigating its exhibition through the end of 2000. Following this high-profile tenure, he became Chief Executive of X-Leisure, a company renowned for operating Xscape centers and various other leisure facilities, where he continued to drive development and growth in the leisure sector. His experience in major attraction development also saw him join The London Resort in 2019 as its Chief Executive Officer, a role he held until 2022.

Throughout his distinguished career, PY Gerbeau has consistently demonstrated a track record of transforming and developing complex organizations across both the business and sports sectors. His leadership in projects such as Euro Disney, the Millennium Dome, and The London Resort, coupled with his ongoing role as President of the French Ice Hockey Federation, underscores his ability to manage high-profile ventures and deliver strategic direction. Gerbeau remains a sought-after leader known for his expertise in large-scale leisure and entertainment projects and effective organizational revitalization.