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United States Raye Boyce is a pioneering beauty and lifestyle vlogger who inspires a global audience with her content creation and brand collaborations.
Featured in a commercial for Pantene with coordinating #WantThatHair tutorials posted to the brand's YouTube channel, showcasing hair care content.
Collaborated in late 2015 to launch her debut #StingRAYE and #RAYEzormakeup collections.
Worked with Sephora through creative storytelling and impactful partnerships.
Partnered with Dove, creating content through storytelling and partnerships.
Collaborated with Fenty Beauty, contributing to social media content and brand promotion.
Engaged in partnerships with Walmart, producing creative content.
Raye Boyce, also known online as ItsMyRayeRaye, began her career as a beauty and lifestyle content creator. A native of Boston, she established herself early on as one of YouTube’s first Black makeup and fashion vloggers. Her authentic approach to content creation, which includes makeup tutorials, hair care guides, fashion lookbooks, and personal vlogs, resonated with a significant audience, leading to millions of devoted followers across various social media platforms. Her content is characterized by honesty and humor, addressing a range of topics from beauty hacks and curly hair how-tos to personal musings on mental health.
Throughout her career, Boyce has achieved several significant milestones. In late 2015, she partnered with ColourPop Cosmetics to launch her debut makeup collections, #StingRAYE and #RAYEzormakeup. Beyond product collaborations, she has worked with various prominent brands, leveraging her platform to create impactful partnerships. These collaborations extend across beauty, lifestyle, and wellness sectors, demonstrating her versatility and influence. Her work has been recognized within the industry, including a nomination in the YouTube Guru category at the 9th Annual Shorty Awards.
Boyce’s influence extends beyond beauty and fashion; she shares aspects of her life, including mom life, bowling, and travel, fostering a deeper connection with her audience. She uses her platform to empower young women and discuss important topics such as depression and anxiety coping methods. Her journey from responding to audience requests on Tumblr and Instagram to becoming a widely recognized online personality underscores her consistent dedication to content creation and community engagement.
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