raye boyce

Raye Boyce, affectionately known as “ItsMyRayeRaye” to her millions of devoted “bay bays” on social media, is a luminary vlogger reigning over the digital beauty realm. With a staggering nearly 2 million subscribers on her YouTube channel, ItsMyRayeRaye, this LA-based social media sensation captivates audiences with her diverse content encompassing beauty, fashion, and lifestyle.

Originally rising to prominence through her captivating Tumblr blog and Instagram account, @itsmyrayeraye, boasting over 1.5 million followers, Boyce’s radiant personality and genuine connection with her audience propelled her to online stardom. Her journey into YouTube was serendipitous, initiated by an invitation from a fellow content creator, which ultimately led to her meteoric rise as a social media powerhouse.

Beyond her expertise in cosmetics DIYs, lookbooks, and curly hair how-tos, Boyce’s authenticity shines through as she fearlessly shares her personal battles with depression and anxiety, fostering a deeper connection with her fans. Her impact extends beyond digital screens; Boyce’s collaboration with Pantene for their #WantThatHair campaign and the launch of her acclaimed #StingRAYE and #RAYEzor makeup collections in partnership with ColourPop Cosmetics attest to her influential reach in the beauty industry.

Raye Boyce’s journey from an online maven to a bona fide beauty mogul exemplifies the power of authenticity and passion in forging a path to success in the digital age. With her infectious charm and unwavering dedication to empowering her audience, Boyce continues to captivate hearts and inspire millions worldwide.