Rick Wilson is a prominent American political strategist, media consultant, and author based in Florida, known for his impactful contributions to political advertising and commentary. He began his career in the political arena by working on Connie Mack’s campaign during the 1988 Florida Senate election, which laid the groundwork for his future endeavors. Wilson later served as the Florida field director for George H. W. Bush’s campaign, where he honed his skills in political strategy and media production.
In 2002, Wilson played a pivotal role in the controversial Senate election in Georgia, where he crafted an ad that linked Democratic Senator Max Cleland to Osama bin Laden and Saddam Hussein. This ad exemplified Wilson’s ability to create powerful political narratives that resonate with voters, showcasing his talent for leveraging media to influence public perception. His work in this election solidified his reputation as a formidable strategist in the Republican Party.
Following the rise of Donald Trump, Wilson became a vocal critic of Trumpism, co-founding The Lincoln Project in 2019. This Super PAC aimed to prevent Trump’s re-election and has produced numerous viral ads that effectively challenged Trump’s presidency. Wilson’s strategic insights and media expertise have been instrumental in shaping the narrative against Trump, making The Lincoln Project a significant player in contemporary American politics.
In addition to his political work, Wilson is a published author, with his books “Everything Trump Touches Dies” and “Running Against the Devil” achieving critical acclaim. He also co-hosts the podcast “The New Abnormal,” further establishing his voice in political discourse. Wilson’s career reflects a commitment to political engagement and a dedication to advocating for democratic values in the face of divisive politics.