The creative visionary that is Rob Cristofaro has been a forefront pioneer of the very best of street culture for over twenty years. There is no limit to Cristofaro’s talents as he champions and collaborates with the very best of modern geniuses. As a native New Yorker, the city’s distinctive vivacity is imprinted on everything that Cristofaro does, making him a beloved figure throughout the metropolis and beyond. The creative artist first rose to prominence in 1999 with the launch of his streetwear label Alife. Combining a love of underground urbanity with high-fashion tailoring, Cristofaro’s brand became an immediate hit, coveted by celebrities and fashion icons alike. The success of the brand led to the launch of his sneaker shop Alife Rivington and numerous high-profile interviews, underlining Cristofaro’s ability to pinpoint the future of fashion.

The successful entrepreneur is also busy with various other ventures, including his own creative agency titled Rob Projects, his work as a graffiti artist and his Angel and Z podcast which discusses everything from Eastern philosophy to addiction. Cristofaro’s discerning eye for the beauty in modern urbanity is undoubtedly a natural consequence of his BA in Fine Arts from the School of Visual Arts in New York. Cristofaro is also a regular face amongst celebrity circles as his venue in the heart of the city has hosted an array of up and coming music artists before they became global stars, including Drake, Travis Scott and John Mayer. Due to his co-parenting and business relationship with the star of Real Housewives of New York, Leah McSweeney, Cristofaro is just as comfortable in front of the camera as he is launching his artistic projects. It is evident that Cristofaro never shies away from a challenge.