Rob Lanier | Booking Agent | Talent Roster | MN2S

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Rob Lanier

Rob Lanier is a respected collegiate basketball coach known for building competitive programs and developing student-athletes.

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Past Works

Coach and WNBA

Coach and the Women's National Basketball Association (WNBA) announced a multiyear partnership aimed at championing courageous self-expression.

BRAND PARTNERSHIPS

Rice University

Rob Lanier was introduced as Rice's men's basketball coach, joining the Owls from in-state and American Athletic Conference rival Southern Methodist University.

BRAND PARTNERSHIPS

AthleticDirectorU

Georgia Tech Head Men's Basketball Coach Josh Pastner and Georgia State's Rob Lanier chatted with AthleticDirectorU about how they are approaching changes.

BRAND PARTNERSHIPS
1986-87

Atlantic-10 Conference All-Freshman Team

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1988-89

Team's Most Improved Player

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1990

Graduated from St. Bonaventure with a bachelor's degree in psychology

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1993

Earned a master's degree in educational counseling from Niagara

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2002

MAAC Tournament Championship

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2022

Sun Belt Tournament Championship

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About

Born on July 24, 1968, in Buffalo, New York, Robert A. Lanier began his journey in basketball as a student-athlete at St. Bonaventure University, graduating in 1990 with a bachelor’s degree in psychology. A four-year letterman, he distinguished himself as a three-year starter and team captain in his senior year, scoring 868 career points. He was recognized with Atlantic-10 Conference All-Freshman Team honors in 1986-87 and earned the team’s Most Improved Player award in 1988-89. Lanier furthered his education by obtaining a master’s degree in educational counseling from Niagara University in 1993, laying the groundwork for a coaching career spanning over three decades.

Lanier’s coaching tenure includes significant roles at multiple NCAA Division I programs. He served as the head coach at Siena College from 2001 to 2005, leading the Saints to a MAAC tournament championship in 2002 and an NCAA Tournament appearance, where they defeated Alcorn State. His leadership also guided Siena to a 21-11 record in 2002-03, earning a bid to the NIT where they advanced to the second round. After Siena, Lanier held associate head coach positions at prominent universities, including four seasons at the University of Florida (2007-2011) and eight seasons with Rick Barnes at Texas (1999-2001, 2011-2015) and Tennessee (2015-2019). During his time as an assistant, teams made 12 NCAA Tournament appearances and secured five conference titles, solidifying his reputation as a valuable strategist and recruiter.

In 2019, Lanier returned to a head coaching role at Georgia State, where he compiled a 53-30 record in three seasons, highlighted by a Sun Belt tournament championship in 2022 and another NCAA Championship berth. He then transitioned to SMU, serving as head coach from 2022 to 2024, achieving a 20-13 record and an 11-7 conference mark in his final season there before being named the 26th head men’s basketball coach at Rice University on March 24, 2024. His career has consistently demonstrated a commitment to program development and athlete success across various competitive conferences.

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Expertise

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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