Robert Mckee

Robert McKee is a world-renowned lecturer and story consultant, recognized for his profound influence on screenwriting and storytelling across various industries. After establishing a robust foundation in dramatic arts, Robert McKee transitioned to the film industry in Los Angeles in 1979, quickly making his mark as a story analyst for United Artists and NBC. During this period, he demonstrated his screenwriting prowess by selling his screenplay ‘Dead Files’ to AVCO/Embassy Films and winning the National Screenwriting Contest for ‘Hard Knocks.’ Throughout his early career, McKee had eight feature film screenplays purchased or optioned, notably ‘Trophy’ for Warner Bros. He also contributed scripts to television series, including ‘Mrs.

In recent years, McKee has expanded his literary contributions, publishing ‘Dialogue: the Art of Verbal Action for Stage, Page and Screen’ in 2016. His significant contributions to storytelling were recognized with his induction into the Hall of Fame at the Final Draft Awards in 2017. He followed this with ‘Storynomics: Story-Driven Marketing in the Post-Advertising World’ (2018), ‘Character: The Art of Role and Cast Design for Page, Stage, and Screen’ (2021), and ‘Action: The Art of Excitement for Screen, Page, and Game’ (2022), continuing to shape the understanding of narrative across various creative mediums.