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Robert McKee is a world-renowned lecturer and story consultant, recognized for his profound influence on screenwriting and storytelling across various industries.
Robert McKee is recognized by Skyword as the world's foremost educator on story craft and brand storytelling, highlighting his expertise in applying narrative principles to marketing and business communications.
McKee has worked with Microsoft, among other brands, to help craft their stories and provides project consultation to them as a major software firm.
McKee has collaborated with brands like Nike to craft their narratives and apply storytelling principles in a business context.
McKee has worked with HP to aid in crafting their brand stories and utilizes his storytelling expertise in the business and marketing world.
McKee provides project consultation to major film and television production companies, including 20th Century Fox.
McKee consults for major film and television production companies such as Disney, and their creative and writing staffs regularly attend his lectures.
McKee consults for major film and television production companies such as Paramount, and their creative and writing staffs regularly attend his lectures.
McKee is a project consultant to major film and television production companies, including MTV.
Pixar regularly sends their entire creative and writing staffs to McKee's lectures, and his Story Seminar is considered a 'rite of passage' for their writers.
ABC, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's seminars.
BBC, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's lectures. He also wrote and hosted 12 episodes of their 'Filmworks' series.
Miramax, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's lectures.
PBS, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's lectures.
Nickelodeon, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's lectures.
GLOBOSAT, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's lectures.
MNET, as an international TV and Film company, regularly sends its entire creative and writing staffs to McKee's lectures.
Robert McKee was born in 1941 in Detroit, Michigan. His career in theater began at the age of nine with a community theater production of “Martin the Shoemaker.” He continued acting in his teenage years and pursued a Bachelor’s degree in English Literature from the University of Michigan. Following his undergraduate studies, McKee toured with the APA Repertory Company, performing on Broadway alongside notable actors such as Helen Hayes. He then obtained a Master’s degree in Theater Arts from the University of Michigan, further solidifying his foundation in dramatic arts.
In 1979, McKee transitioned to the film industry, moving to Los Angeles. There, he worked as a story analyst for United Artists and NBC, while also writing screenplays. His screenplay “Dead Files” was sold to AVCO/Embassy Films, and “Hard Knocks” won the National Screenwriting Contest. Over time, he had eight feature film screenplays purchased or optioned, including “Trophy” for Warner Bros. McKee also contributed scripts to television series such as “Mrs. Columbo” (1979), “Double Dare” (1985), “Spenser: For Hire” (1986), and the miniseries “Abraham” (1993). His involvement extended to animated films as a story consultant for “Barbie in the Nutcracker” (2001), “Barbie as Rapunzel” (2002), “Barbie as The Princess and the Pauper” (2004), “Barbie in the 12 Dancing Princesses” (2006), and “Barbie as the Island Princess” (2007).
In 1983, as a Fulbright Scholar, McKee joined the faculty at the University of Southern California’s School of Cinema-Television, where he initiated his acclaimed “STORY Seminar.” This seminar, which he opened to the public in 1984, has since been delivered to over 100,000 students in cities globally, including London, Paris, Sydney, and New York. His influence is recognized by numerous Academy and Emmy Award winners and nominees who have attended his courses. McKee has authored several books, including “Story: Substance, Structure, Style and the Principles of Screenwriting” (1997), which became a bestseller and is translated into over 20 languages. He continues to serve as a project consultant for major film and television production companies, and corporations such as Microsoft, Nike, and HP.
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