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United States Ronnie Lott has transitioned from a dominant NFL player into a business leader, motivational speaker, and philanthropist.
Lott is a managing partner of the firm that began with a $40 million fund, investing exclusively in the venture capital sector, but has evolved into a sports award organization.
A business leader and private-equity investor, Lott is currently the managing partner at Lott Auto Ventures. Lott owns Toyota and Hyundai car dealerships and oversees business, sales and financing operations.
The NFL partnered with Gatorade to expand the Way to Play Initiative. The NFL Way to Play Awards fueled by Gatorade highlights proper football techniques and player safety, an initiative Lott is involved with.
Lott created this charity almost 20 years ago. The organization focuses on helping children by sponsoring educational and health projects.
Lott co-founded Champion Charities in 2004 with former teammate Harris Barton, which helps children and families in need.
Ronnie Lott is involved with the NFL's Way to Play Initiative, which promotes proper football techniques and player safety. He co-chaired a new player safety advisory panel with John Madden for this initiative.
On February 17, 2015, Lott was appointed to the Board of Directors of GSV Capital Corporation, now known as SuRo Capital Corp., a publicly traded investment fund.
Ronald Mandel Lott was born on May 8, 1959, in Albuquerque, New Mexico. He was an All-America collegiate player at the University of Southern California and was the San Francisco 49ers’ first-round pick in the 1981 NFL Draft, as the eighth player chosen overall. Lott made an immediate impact, starting as a left cornerback and contributing significantly to the 49ers’ Super Bowl XVI victory in his rookie season. He became only the second rookie in NFL history to return three interceptions for touchdowns.
Throughout his 14-year career, Lott demonstrated exceptional versatility, playing both left and right cornerback, and free and strong safety. This adaptability earned him 10 Pro Bowl invitations across three different positions. His aggressive, hard-hitting style of play became a defining characteristic. A career turning point came in 1985 when he switched to the safety position. In 1986, he led the league with a career-high 10 interceptions, along with 77 tackles, three forced fumbles, and two quarterback sacks, marking one of his finest seasons. During his tenure with the 49ers (1981-1990), the team secured eight NFC Western Division titles and four Super Bowl championships (XVI, XIX, XXIII, XXIV). He recorded 63 career interceptions and surpassed the 1,000-career tackle mark in 1993.
After leaving the 49ers, Lott played for the Los Angeles Raiders (1991-1992) and the New York Jets (1993-1994). He returned to the 49ers in 1995 but retired before the season began due to accumulated injuries. Lott was inducted into the Pro Football Hall of Fame in 2000, his first year of eligibility. Off the field, he became a successful businessman, private-equity investor, and philanthropist. He founded All Stars Helping Kids and co-founded Champion Charities, focusing on supporting educational and health projects for children.
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