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Canada Rory Bushfield has transitioned from an award-winning professional skier and television personality to a philanthropist and pilot, influencing audiences with his dedication and life philosophy.
Rory Bushfield is highlighted as an athlete for Monster Energy, showcasing his adventurous and extreme skiing lifestyle. Their official bio describes him as 'the wildest, most insane, super talented, adrenaline-filled guy in skiing.'
Rory Bushfield partnered with Nordica, a high-performance ski brand, to design his 'Bushywayne' powder ski in 2013. This was the first in their 'Pro Model' series, with Bushfield consulting on all conception elements, including the graphic design.
Rory Bushfield has been a long-standing collaborator with Matchstick Productions, a prominent ski film company. He featured in their films such as "Seven Sunny Days," "Attack of La Nina," and "The Stomping Grounds."
Rory Bushfield, born on May 30, 1983, in Balzac, Alberta, Canada, began his career as a Moguls skier on the Canadian Alpine Ski Team. He quickly earned recognition, winning multiple Gold medals and becoming a Junior World Champion. Bushfield transitioned to freeskiing, an emerging discipline, securing numerous awards including a Gold Medal at the 2002 Planet X Winter Games Freeskiing Championship and a sixth-place finish in slopestyle at the US Freestyle Open. He was also nominated Powder Magazine’s “Most Man-Made Air” winner and became the first skier to land a 1080 in Half-Pipe competition. His expertise extended to film, where he starred in over thirty major ski movies, such as Matchstick Productions’ “Seven Sunny Days” and “Attack of La Nina”, and Rocky Mountain Sherpas’ “All.I.Can.”
In 2012, Bushfield joined Travis Pastrana’s Nitro Circus Live Tour, adapting his freeskiing style to perform on “roller skis” in sold-out arenas globally. In 2013, he designed the “Bushywayne” powder ski, the first “Pro Model” in collaboration with Nordica. The same year, he won ABC’s celebrity diving show, “Splash!”, despite rupturing an eardrum early in the season, performing every dive for the first time during broadcast. This achievement led to significant public recognition. His second half of 2013 and 2014 saw him participating in the “Into the Mind World Film Tour” and supporting Team Canada at the 2014 Olympics.
Beyond his athletic and media pursuits, Bushfield is involved in philanthropic work. He volunteers as a youth ski coach and founded the Sarah Burke Foundation in memory of his late wife, Olympic favorite and action sports icon Sarah Burke. The foundation provides financial assistance to young winter sports athletes and supports charitable causes such as St. Jude’s Children’s Research Hospital. Bushfield’s approach to life is encapsulated by his personal philosophy, “#blowitifyougotit,” encouraging individuals to seize opportunities. He is also a single-engine pilot, flying his upgraded Cessna 180, which has a ski-kit for landing in remote snowy areas, a skill he developed after recovering from knee surgery and financing flight lessons by selling hot dogs.
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