Ryan Holiday | Booking Agent | MN2S

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Ryan Holiday

Ryan Holiday has transitioned from marketing strategist to bestselling author, sharing insights on Stoicism and personal development with a global audience.

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Past Works

Backyard Ventures

Ryan Holiday and his brands (Daily Dad, Daily Stoic) have partnered exclusively with Backyard Ventures. The partnership has significantly transformed his brand partnerships on platforms like YouTube and Newsletters, elevating them from a secondary focus to a substantial component of his media business.

BRAND PARTNERSHIPS

Brass Check Marketing

Ryan Holiday is the founder and partner of Brass Check, his own marketing firm. Through this company, he has advised various clients, including Tucker Max and Robert Greene, and has worked with companies such as Google, TASER, and Complex, as well as multiplatinum musicians and prominent authors.

BRAND PARTNERSHIPS

Google

Ryan Holiday, through his marketing firm Brass Check, has advised companies including Google.

BRAND PARTNERSHIPS

TASER

Ryan Holiday, through his marketing firm Brass Check, has advised companies including TASER.

BRAND PARTNERSHIPS

Complex

Ryan Holiday, through his marketing firm Brass Check, has advised companies including Complex.

BRAND PARTNERSHIPS

Tim Ferriss

Ryan Holiday has worked as a book marketing expert with clients like Tim Ferriss.

BRAND PARTNERSHIPS

Tucker Max

Holiday consulted for author Tucker Max, creating a campaign where organizing protests against a film helped drive attendance.

BRAND PARTNERSHIPS

Robert Greene

Following his work with American Apparel, Holiday worked with Robert Greene.

BRAND PARTNERSHIPS

Penguin Publishing Group

Holiday has published numerous books with Penguin Publishing Group, including 'The Obstacle Is the Way' and 'Ego Is the Enemy'.

BRAND PARTNERSHIPS

Profile Books

Profile Books published Holiday's second book, 'Growth Hacker Marketing', in 2013, and 'Lives of the Stoics' in 2020.

BRAND PARTNERSHIPS

New England Patriots

In 2014, the New England Patriots invited Holiday to visit their headquarters to discuss the ideas presented in his book, 'The Obstacle Is the Way'.

BRAND PARTNERSHIPS

Seattle Seahawks

In 2014, the Seattle Seahawks invited Holiday to visit their headquarters to discuss the ideas presented in his book, 'The Obstacle Is the Way'.

BRAND PARTNERSHIPS

Miami Heat

NBA all-star Chris Bosh listed 'The Obstacle Is the Way' as an essential item, and head coach Erik Spoelstra distributed copies of the book to Miami Heat players.

BRAND PARTNERSHIPS
1987

Born in Sacramento County, California

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Dropped out of the University of California, Riverside (age 19)

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2012

Published 'Trust Me, I'm Lying: Confessions of a Media Manipulator'

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2013

Published 'Growth Hacker Marketing'

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2014

Published 'The Obstacle Is the Way'

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2016

Published 'Ego Is the Enemy'

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2016

Published 'The Daily Stoic'

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2018

Published 'Conspiracy'

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2019

Published 'Stillness Is the Key'

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2020

Authored 'Lives of the Stoics' with Stephen Hanselman

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2021

Published 'Courage Is Calling: Fortune Favors the Brave'

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2022

Published 'Discipline Is Destiny: The Power of Self-Control'

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2023

Published 'The Daily Dad'

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2024

Published 'Right Thing, Right Now: Good Values. Good Character. Good Deeds.'

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About

Ryan Holiday was born on June 16, 1987, in Sacramento County, California. His early life was spent in Sacramento, where his father was a police detective and his mother a high school principal. He pursued higher education at the University of California, Riverside, but departed during his sophomore year at the age of 19. Following his departure from university, Holiday relocated to Los Angeles to commence his professional journey in the entertainment industry at a Hollywood talent agency. This period marked the beginning of his career in marketing, where he quickly gained recognition for unconventional strategies.

Holiday’s career as a marketing director for American Apparel showcased his innovative, and at times controversial, approach to public relations. During his tenure, he was noted for utilizing tactics that involved pranking media outlets. These included posing as a fake expert for stories and orchestrating campaigns against film narratives to generate public interest. Concurrently, Holiday provided consultancy services to various clients, including author Tucker Max and later Robert Greene, contributing to advertising campaigns designed for viral reach. His experiences during this phase led him to reflect critically on media manipulation, which ultimately influenced his pivot to authorship.

In 2012, Holiday published his first book, ‘Trust Me, I’m Lying: Confessions of a Media Manipulator,’ which achieved commercial success by debuting on the Wall Street Journal bestseller list. This marked a significant turning point, shifting his focus towards writing and philosophical discourse, particularly Stoicism. He continued to publish numerous acclaimed books, such as ‘The Obstacle Is the Way’ (2014) and ‘Ego Is the Enemy’ (2016), which have sold millions of copies and resonated with a wide readership. His work has contributed to the resurgence of Stoicism as a framework for practical living, impacting individuals across various sectors, including professional sports and the technology industry.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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