Muslim beauty and fashion influencer Sabina Hannan is known for her makeup tutorials and for educating her followers about her heritage and culture.

Hannan has had her YouTube channel for five years and in that time has grown her following to over 400k subscribers. She posts videos with makeup tutorials, product recommendations, Q&A’s and honest insights into her life as a married Muslim woman. Her openness and honesty have earned her a loyal following, and she is now well known for her videos which have helped to demystify Muslim cultural traditions. This content creator has 565k followers on her Instagram page and has been snapped up to work with several high end brands including Daniel Wellington, Nu-In, Amazon and Dolce and Gabbana. She has even designed her own range of false eyelashes with Eylure, and is part of the Eylure Lash Squad. Hannan is an advocate for modest fashion, and her popularity is thanks in part to her unique styling tips which help women from all cultures dress in a way they feel comfortable and which reflects their personality.

With her following growing everyday, Hannan has recently branched out to include lifestyle content on her YouTube channel. She recently vlogged about her house move, and often tries viral TikTok challenges and recipes. She is a key voice in the world of influencers and reflects the diversity and inclusivity of the next generation of tastemakers.