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Australia Sam Kerr is a professional soccer player known for her prolific goal-scoring and dynamic presence on the field, establishing herself as a leading figure in women's football globally.
Sam Kerr's partnership with Nike, valued at an estimated $1 million per year, extends for 13 years and is a key strategic athlete branding effort. She has appeared in major advertising campaigns such as 'Dream Crazier' and 'Dream Further', showcasing her distinctive backflip celebration. Nike also unveiled her first-ever signature Mercurial boot, celebrating her Australian heritage. Her presence on the global cover of FIFA 23 alongside Kylian Mbappé further solidified her prominent role in their campaigns.
Sam Kerr Football partnered with PARK, making them the official apparel and ball partner for all Sam Kerr Football Schools.
Sam Kerr Football announced a partnership with RHSports as the exclusive supplier of all training equipment for the next three years for her football schools.
Sam Kerr has a partnership with Visa, reportedly valued at $600,000 per year.
Kerr has been featured in the EA Sports FIFA video game series since FIFA 16, when women players were first included. She was featured on the cover of the Australian version of FIFA 19 and co-starred with Kylian Mbappé on the ultimate edition cover of FIFA 23, marking the first time a female player appeared on the global cover.
Sam Kerr is a brand ambassador for Powerade.
In July 2023, Sam Kerr co-starred in a commercial for Degree deodorant alongside Trinity Rodman, Tamires, and Estefania Banini.
Samantha May Kerr, born on September 10, 1993, in East Fremantle, Western Australia, began her football journey with Australian rules football before transitioning to association football at the age of 12 due to gender restrictions. Her exceptional athleticism and raw talent were quickly recognized, leading to her W-League and international debuts at just 15 years old. Kerr’s early career saw her play for Perth Glory from 2008 to 2012, where she was voted Players’ Player at the 2009 W-League Awards and awarded Goal of the Year. She later joined Sydney FC before moving to the United States to play for the Western New York Flash.
Kerr’s career progressed rapidly, marked by significant achievements in various leagues. With the Western New York Flash in 2013, she contributed to winning the NWSL Shield. Her return to Perth Glory in 2014 saw her continue to dominate, becoming the W-League’s inaugural marquee player in 2018 with a reported $400,000 contract. She consistently topped goal-scoring charts, including leading her team to the Grand Final in the 2016-17 and 2018-19 W-League seasons. In the NWSL, playing for Sky Blue FC and Chicago Red Stars, Kerr became the all-time leading scorer and won the Golden Boot and MVP award multiple times, showcasing her consistent performance and impact. She also became the first-ever NWSL player to receive the MVP award twice. Seeking new challenges, Kerr signed with Chelsea in the Women’s Super League in 2019, where she has continued to achieve remarkable success, winning multiple trophies and breaking further goal-scoring records. Her time at Chelsea has included winning multiple Women’s Super League titles and reaching the UEFA Women’s Champions League final in 2021.
On the international stage, Kerr has been a cornerstone of the Australia women’s national team, the Matildas, earning her first senior international cap at 15 in 2009. She has represented Australia in four FIFA Women’s World Cups (2011, 2015, 2019, 2023) and two Summer Olympics (2016, 2020), captaining the team since 2019. Kerr is the all-time leading Australian international scorer with 69 goals, surpassing both male and female records. Her international highlights include scoring the opening goal in the 2010 AFC Women’s Asian Cup final, securing her first international trophy, and becoming the first Australian player to score a hat-trick at a World Cup in 2019. She won the Golden Boot at the 2022 AFC Women’s Asian Cup, scoring 7 goals in 4 matches. Despite an ACL injury in January 2024, she signed another two-year contract extension with Chelsea until 2026, demonstrating her ongoing commitment to the sport.
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