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Australia Samantha Lane is an award-winning Australian sports journalist and author, known for her pioneering work in broadcast media and print, particularly in Australian Rules Football, for which she championed inclusion and gender equity.
Samantha Lane joined the Seven Network in 2013 for its Saturday night AFL coverage. She was also part of Seven's record-breaking broadcast of the 2018 Commonwealth Games in a role that highlighted her versatility in sports broadcasting.
Samantha Lane was a prominent panellist on Network Ten's popular AFL panel show 'Before The Game' for over a decade, from 2003 until her departure at the end of the 2012 football season. This role established her as a recognized voice in Australian Rules Football commentary.
Samantha Lane has been a part of the ABC's Radio AFL coverage since 2008, contributing to pre-match discussions. She also co-hosts ABC radio’s flagship national sports program, 'Summer Grandstand', and hosts 'The W – with Sam Lane' podcast. Additionally, she reported on the first women's Tour de France in 2022 for ABC television, radio, and podcast.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for QBE. This demonstrates her engagement with corporate clients.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for Virgin Australia.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for Mercedes Benz Australia.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for National Australia Bank.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for Sport Australia.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for the National Gallery of Victoria.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for CGU.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for the Commonwealth Bank.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for REA.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for the Sydney Swans football club. Additionally, she was a member of the Sydney Swans’ AFLW steering committee and hosted a podcast for the club.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for the Geelong Football Club.
Samantha Lane has worked as a keynote speaker, event MC, conference host, or panel moderator for the Richmond Football Club. She also wrote, produced, and hosted two series of 'The Originals' podcast for the Richmond Football Club in 2020-21.
Samantha Lane is an ambassador for Flourish Australia, an organization focused on mental health support.
Samantha Lane was a member of the Board of Directors of The Chappell Foundation, an organization that raises funds for homeless youth, until 2024.
Samantha Lane is a prominent Australian sports journalist, television, and radio personality, born in Australia. She began her career writing for the Carlton Football Club monthly magazine and contributing reports to the AFL website. Her early work laid the foundation for a distinguished career spanning print, television, radio, and podcasts. Lane developed a specialization in the Australian Football League (AFL) but also covered a diverse range of other sports. Her career involved working for major media outlets and earning several accolades for her journalism.
Lane joined Network Ten’s ‘Before the Game’ AFL panel show as a panellist in 2003, remaining with the program until the end of the 2012 football season. From 2008, she expanded into radio, joining ABC’s radio AFL coverage. In 2013, she transitioned to the Seven Network for its Saturday night AFL coverage, continuing her significant presence in football broadcasting. Her journalistic reach extended to international sporting events, reporting from the Olympic and Commonwealth Games in Beijing, London, Rio, and Delhi, and covering the men’s Tour de France three times, and the first women’s Tour de France in 2022 across ABC platforms. Lane’s commitment to sports journalism and her ability to cover a wide array of events solidified her reputation in the Australian media landscape.
Beyond her extensive media career, Lane has made substantial contributions to sports and community. She authored ‘ROAR’ in 2018, a book detailing the inception of the AFL Women’s League, which received an endorsement from former Prime Minister Julia Gillard. The book was reprinted in 2023, signifying its lasting impact on discussions about gender equity and diversity in sports. Her second book, a biography of Erin Phillips, is scheduled for release in 2025. Lane’s community involvement includes serving on the advisory committee of the Melbourne Vixens’ board, acting as an ambassador for the Basil Sellers Art Prize, Run Melbourne, and maintaining an ongoing ambassadorial role for Breast Cancer Network Australia. She also played in the Community Cup charity and held positions on the Sydney Swans’ AFLW steering committee and the Australian Institute of Sport’s Athlete Wellbeing and Engagement Advisory Committee.
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