Scott William Rasmussen is a distinguished American public opinion pollster and political analyst, renowned for his innovative contributions to the field of polling. He founded Rasmussen Reports in 2003, a pioneering public opinion polling company that gained acclaim for its automated polling methodologies. Under his leadership, the company became a trusted source for tracking consumer and presidential approval ratings, achieving over one million daily visits during the 2012 presidential election. His commitment to accuracy and reliability established Rasmussen Reports as a significant player in American political discourse.

Prior to his success in polling, Rasmussen co-founded ESPN in 1978 with his father, Bill Rasmussen. This groundbreaking venture transformed sports broadcasting, creating a 24-hour cable network that has since become a household name. His early experiences in the broadcasting industry laid the foundation for his later achievements in media and public opinion analysis.

After leaving Rasmussen Reports in 2013, he launched Rasmussen Media Group, focusing on digital media opportunities and engaging in critical discussions about the intersection of government and business. He also established ScottRasmussen.com in 2018, partnering with HarrisX to provide insightful polling data that transcends partisan politics, further solidifying his role as a thought leader in public sentiment analysis.

Rasmussen is also a New York Times bestselling author, with works that explore the dynamics of American governance and public opinion. His ability to articulate complex political sentiments in accessible terms has made him a sought-after speaker and commentator, enhancing his reputation as a leading voice in contemporary political analysis.