Shayla Mitchell is an incredibly popular American beauty influencer whose regular makeup lessons and immaculate photos have made her one of the most influential influencers on social media. She began her career at MAC while still in college, and when trying to create a name for herself as a freelancer around the time Instagram was launched, she quickly became a viral sensation. Mitchell went on to land a deal to collaborate with the makeup brand Maybelline New York. For her first collection she created three bespoke hues of The Colossal Big Shot Mascara and a six-shade The City Mini eyeshadow palette that was marketed and sold all across the country.

Other themes that run through Mitchell’s incredibly popular content include empowerment, hard work, fitness, and body positivity. Her videos have been seen over 40 million times and she has over 755 thousand subscribers on YouTube. Her popular upload includes not only makeup tutorials and product reviews, but a more broad look into her personal life including her personal fitness routine, videos with friends and her partner, tours of her home, and question and answer sessions for her fans. For the latest looks, tips, and tricks, follow her on Instagram @makeupshayla, where she has an incredible 2.8 million followers. Mitchell also has a large TikTok following, with over 330 thousand followers and over 3.5 million likes.