Simone Ashley’s career has progressed from early television roles to lead actress in major Netflix productions and brand ambassadorships, making her a recognized figure in entertainment and fashion. After making her professional acting debut in 2016, Simone Ashley quickly established herself with early television roles including a credited role in two episodes of the CBBC fantasy teen drama Wolfblood as Zuhra. She continued to build her resume with appearances in series such as Guilt (2016) and Broadchurch (2017). Ashley made her feature film debut in 2018, appearing in Boogie Man as Aarti and taking on a more significant role in Kill Ben Lyk as ‘The Girl’.
Her rising profile was further underscored by her inclusion in Forbes’ 30 Under 30 list in European entertainment in 2022, and she was also named to Time’s 100 Next list the same year. Ashley continued to expand her cinematic footprint, playing Indira in Disney’s highly anticipated live-action adaptation of The Little Mermaid (2023). Demonstrating her versatility, she has also embraced voice roles, lending her talent as Rose in the animated feature 10 Lives (2024) and as Alice in The Night Before Christmas in Wonderland (2024). Looking ahead, Ashley will take on an executive producer credit for the 2025 feature film Picture This, in which she also stars as Pia.
Further cementing her status as a global figure, she was appointed LOréal Paris UK&I Ambassador in 2024, aligning with one of the world’s leading beauty brands. Her upcoming projects include starring in the highly anticipated film The Devil Wears Prada 2, scheduled for release in 2026.