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Malaysia Siti Nurhaliza is a celebrated Malaysian singer-songwriter and entrepreneur, recognized globally as the 'Voice of Asia' and a prominent figure in the entertainment industry.
Healthcare brand. ZUS Coffee's playful billboard took a jab at Siti Nurhaliza, featuring her hugging her mother to promote Appeton. The singer smiled directly at road users in the ad. (Based on a news report about a billboard.)
Siti Nurhaliza became the face of Swarovski's Raya 2022 campaign, collaborating on their latest collection.
Malaysian hijab brand. Siti Nurhaliza collaborated with Ariani on her 'Creación' ready-to-wear fashion line for women, heavily involved in the concept and design.
Malaysian textile company. Siti Nurhaliza collaborated with Jakel on her 'Creación' ready-to-wear fashion line for women, involved in the concept and design.
Household appliances company. Siti Nurhaliza was reappointed as a brand ambassador for Cuckoo Malaysia.
Siti Nurhaliza's own beauty and cosmetic products brand, launched in 2010. The products underwent R&D in Korea and received Halal status approval. SimplySiti received 'The Best Halal Product' award by Halal Journal Magazine and 'Most Promising Brand' by The BrandLaureate. In 2019, Siti returned to Indonesia to launch and promote SimplySiti.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
International product endorsement.
Siti Nurhaliza launched her first health drink during the Shopee X Simplysiti mini concert.
Siti Nurhaliza binti Tarudin was born on January 11, 1979, in Kampung Awah, Pahang, Malaysia. She began her musical journey at a young age, hailing from a family with musical talents; her grandfather was a violinist and her mother a local traditional singer. Siti showcased early singing potential at age six, performing a traditional Malay song at her kindergarten. At 12, she won a local patriotic song competition. Despite good academic results, she chose to pursue a music career, declining tertiary education. Her early experiences with her family’s band and local competitions honed her skills, leading to her debut at 16 after winning the RTM Bintang HMI competition in 1995. This marked the beginning of her extensive career, where she quickly gained national and international recognition.
Her debut single, “Jerat Percintaan,” won the 11th Anugerah Juara Lagu in 1996, and her self-titled debut album sold over 800,000 copies in Malaysia. The following year, her second album sold over 400,000 copies in Malaysia and 500,000 in Indonesia, achieving 6x Platinum certification. In 1998, Siti performed for Queen Elizabeth II at the 1998 Commonwealth Games closing ceremony, sharing the stage with international artists like Céline Dion and Rod Stewart, which was televised internationally. That same year, she launched Siti Nurhaliza Productions (M) Sdn. Bhd., her official management team. Her international presence grew with performances at the Pop Queen Festival in Japan in 1998 and winning the Gold Award at the Shanghai Asia Music Festival in 1999. In 2005, she became the first Southeast Asian singer to perform a solo concert at the Royal Albert Hall in London, accompanied by the London Symphony Orchestra, earning comparisons to Celine Dion from the British press. MTV Asia and Channel V recognized her among Asia’s top musical artists.
Siti Nurhaliza continued to achieve milestones, including her eleventh studio album, “Transkripsi” (2006), which received critical acclaim and multiple awards, and her investiture as “Dato'” from the Sultan of Pahang. She made her Grammy Awards debut in 2007, becoming the first Malaysian to walk the red carpet. Her career also expanded into television production and acting, demonstrating her versatility. She has been recognized in “The 500 Most Influential Muslims” multiple times and was named Biduanita Negara (National Songstress) in 2024. Throughout her career, Siti has consistently broken records for album sales and awards, solidifying her status as one of Malaysia’s most influential and successful artists, while also engaging in significant philanthropic endeavors and entrepreneurial ventures like SimplySiti.
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