Sway Calloway | Booking Agent | Talent Roster | MN2S

HomeBookingsTalent

Sway Calloway

Sway Calloway has established himself as a prominent figure in hip-hop culture and media, transitioning from a successful recording artist to a highly respected journalist and radio personality.

Book Sway Calloway
1.1M
Audience Reach

Past Works

Polaris

Polaris, a television network and digital platform owned by radio personality Sway Calloway and Rahman J. Dukes, partnered with Byron Allen's HBCU Go to create exclusive content for AMG properties.

BRAND PARTNERSHIPS

Toyota

Toyota developed a special campaign to connect with younger consumers and chose Sway Calloway as its spokesperson.

BRAND PARTNERSHIPS

Fullscreen

Radio personality Sway Calloway signed with Fullscreen, a global media company powering the creator economy.

BRAND PARTNERSHIPS

Red Coral Universe

Sway Calloway joined Red Coral Universe as an Executive Producer for 'BEATZ N BARZ', a new Hip-Hop competition show set to debut in 2025.

BRAND PARTNERSHIPS
1990

Released 'Concrete Jungle' with King Tech

MILESTONE
Early 1990s

Co-hosted 'The Wake Up Show' on KMEL

MILESTONE
1993

Simulcast 'The Wake Up Show' to Los Angeles on KKBT

MILESTONE
1996

Simulcast 'The Wake Up Show' to Chicago on WEJM

MILESTONE
1999

Released 'This or That' with King Tech, charting #1 on Top Heatseekers

MILESTONE
2000

Joined MTV as a correspondent

MILESTONE
2005, 2007

Appeared in 'The Boondocks'

MILESTONE
2006

Signed new contract with MTV, including ability to produce new projects

MILESTONE
2011

Launched 'Sway in the Morning' on SiriusXM Shade 45

MILESTONE
2008-2012

Interviewed President Barack Obama four times

MILESTONE
2014

Acted in 'Top Five'

MILESTONE
2015-2018

Acted in 'Empire'

MILESTONE
2016, 2018

Acted in 'Luke Cage'

MILESTONE
2018

Acted in 'Death Wish'

MILESTONE
2020

Inducted into the Radio Hall of Fame

MILESTONE
2024

Executive Producer for 'Celebrity Crime Files'

MILESTONE
Upcoming 2025

Executive Producer for 'BEATZ N BARZ'

MILESTONE

About

Born Jonathan Ahmad Calloway in Oakland, California, Sway Calloway began his career as a local rapper and b-boy, performing in his hometown and gaining recognition for his talent. He partnered with DJ King Tech, and together they released independent albums, leading to a major label record deal with Giant Records. Their debut album, “Concrete Jungle,” was released in 1990. This early success in music laid the foundation for his extensive career in radio and television, demonstrating his innate ability to connect with audiences and identify promising talent.

Sway and King Tech co-hosted “The Wake Up Show” on KMEL, a radio program that gained significant popularity for its interviews with both established and emerging hip-hop artists. The show expanded its reach by simulcasting to Los Angeles and Chicago by the mid-1990s, providing early exposure for artists such as Eminem and Ras Kass. The duo’s success in radio led to another record deal with Interscope Records, resulting in the album “This or That,” which achieved commercial success, reaching #30 on Billboard’s R&B/Hip-Hop Albums chart and #1 on the Top Heatseekers chart in 1999. During this period, Sway also hosted his own morning drive-time show, further solidifying his presence in radio.

In 2000, Sway joined MTV as a correspondent, becoming a regular fixture on shows like “Total Request Live” and “Direct Effect.” His role at MTV expanded to include executive producer duties, where he contributed new programming ideas and covered major events such as the MTV Video Music Awards and Grammy pre-shows. He has interviewed numerous political figures, including President Barack Obama four times, as part of MTV’s “Choose or Lose” and “Power of ’12” campaigns. Since 2011, Sway has hosted “Sway in the Morning” on Eminem’s Shade45 channel on SiriusXM, a popular weekday show known for its insightful interviews and entertainment. In 2020, Sway Calloway was inducted into the Radio Hall of Fame, recognizing his significant contributions to the industry.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Vanessa NakatexGiving Black Conference+Event Speaker - North America

Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote

2 weeks ago
Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

3 weeks ago
Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

3 weeks ago
See all

Frequently asked questions ABOUT BOOKING Sway Calloway

What types of brand work does Sway Calloway do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Sway Calloway create custom content for our campaign?

Does Sway Calloway do voiceovers or on-camera work?

Can Sway Calloway also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03