The Candyman Aka Travers Beynon

Travers Beynon is an Australian businessman known for overseeing the Freechoice tobacco retail organization and managing an extensive property portfolio, including the prominent ‘Candy Shop Mansion’. After a career in Australian Rules Football and subsequent modeling in New York, Travers Beynon returned to Australia in 1997, immediately investing in real estate and building an extensive property portfolio. He currently serves as the Managing Director of the Freechoice tobacco chain, which commands a significant market presence with over 300 stores across Australia, including approximately 275 franchised locations. The Freechoice enterprise further manages an extensive network of 1,700 cigarette vending machines nationwide, generating annual revenues exceeding $250 million.

In December 2023, Beynon listed the iconic ‘Candy Shop Mansion’ for sale, signaling a strategic transition for his brand and real estate interests. This move positions him to explore new ventures while continuing to oversee the Freechoice tobacco retail organization and manage his extensive real estate holdings. Beynon’s proven track record of significant business leadership, coupled with his distinctive public persona, underscores his unique marketability and continued influence across both business and media landscapes.