Tiwa Savage has established herself as a leading figure in Afrobeats, blending R&B and other genres to create a distinctive global sound, making her a valuable partner for brands seeking an artist with international appeal and a powerful narrative. After earning a Grammy Award nomination for her songwriting collaboration on Fantasia’s ‘Collard Greens & Cornbread,’ Tiwa Savage solidified her position as a compelling musical force. Her early career saw her providing backup vocals for renowned artists such as George Michael and Mary J. Blige, before advancing to the final 24 contestants on the UK edition of The X Factor in 2006.
Her expanding influence led to a management and publishing deal with Roc Nation in 2016. In 2017, she released her debut extended play (EP), ‘Sugarcane’, which included the hit singles ‘All Over’ and ‘Ma Lo’, further cementing her commercial success and receiving a Best Album nomination at the Nigeria Entertainment Awards. Her global appeal was underscored in November 2018 when she made history as the first woman to win Best African Act at the MTV Europe Music Awards. A pivotal career move in May 2019 saw Savage sign an exclusive international agreement with Universal Music Group, marking a significant expansion of her global reach.
Her profound contributions to music and culture were formally recognized in July 2022 when she received an honorary doctorate degree from the University of Kent. In 2023, she performed at the historic King Charles III’s Coronation Concert, a global event. Savage also made her mark in film in 2023, co-producing and starring in the feature film ‘Water and Garri’. Looking ahead, she is set to release her fourth studio album, ‘This One Is Personal’, in 2025, continuing to blend R&B and Afrobeats for a distinctive global sound.