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Nigeria Tiwa Savage has established herself as a leading figure in Afrobeats, blending R&B and other genres to create a distinctive global sound, making her a valuable partner for brands seeking an artist with international appeal and a powerful narrative.
Tiwa Savage signed an endorsement deal with MTN Nigeria, reportedly worth ₦30 million.
Tiwa Savage was unveiled as an ambassador for Pepsi.
Tiwa Savage was unveiled as a brand ambassador for the oil and gas company, Forte Oil.
Tiwa Savage signed a mega endorsement deal with Maggi.
Tiwa Savage signed an exclusive international agreement with Universal Music Group, under which her future music will be released internationally through UMG's operations in more than 60 countries worldwide.
Tiwa Savage and Brandy collaborated on a 'Somebody's Son Challenge' on TikTok.
Tiwa Savage released 'You4Me' under her label, Everything Savage, distributed by Empire, showcasing a cultural bridge.
Tiwatope Omolara Savage, born on February 5, 1980, in Isale Eko, Lagos State, Nigeria, embarked on her musical journey at an early age. Relocating to London at 11 for her secondary education, she began her music career at 16 providing backup vocals for artists such as George Michael and Mary J. Blige. Savage pursued formal music education at Berklee College of Music, graduating with a degree in professional music in 2007. In 2006, she participated in the UK edition of The X Factor, advancing to the final 24 contestants. Her early career also involved significant songwriting contributions, including a publishing deal with Sony/ATV Music Publishing in 2009, where she wrote for notable artists like Babyface and Fantasia, earning a Grammy nomination for her collaboration on Fantasia’s ‘Collard Greens & Cornbread’.
Returning to Nigeria in 2012, inspired by the growing music industry, Savage signed with Mavin Records. Her debut studio album, ‘Once Upon a Time’, released on July 3, 2013, was supported by seven singles, including ‘Kele Kele Love’ and ‘Eminado’. The album received nominations for prestigious awards such as Best Album of the Year at the 2014 Nigeria Entertainment Awards and Best R&B/Pop Album at The Headies 2014. Her second studio album, ‘R.E.D’, released in December 2015, featured collaborations with artists like Don Jazzy and Olamide. In 2017, she released her debut extended play (EP), ‘Sugarcane’, which included hit singles ‘All Over’ and ‘Ma Lo’ and garnered a Best Album nomination at the Nigeria Entertainment Awards.
Savage’s career continued to ascend with international recognition. In November 2018, she made history as the first woman to win Best African Act at the MTV Europe Music Awards. A pivotal moment came in May 2019 when she signed an exclusive international agreement with Universal Music Group, marking her departure from Mavin Records and expanding her global reach. Her third studio album, ‘Celia’, released in August 2020, paid homage to her mother and women worldwide, featuring acclaimed collaborations and earning a spot on Time Magazine’s ’10 Best Albums of 2020′ list. In July 2022, she received an honorary doctorate degree from the University of Kent for her contributions to music, cementing her status as a global music icon.
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