A style inspiration to many, Tracy Nour Scheer is the owner of lifestyle media company ‘She Just Knows’ and social media agency ‘Scheer Social’. Scheer has helped more than 250 influencers and brands perfect their social media presence and her work has been featured on the likes of Buzzfeed,Vogue.com, Refinery29, WhoWhatWear, Jimmy Kimmel, and on the apps of Kim Kardashian West and Kylie Jenner.

After graduating from the University of Arizona, Scheer began her career in the fashion industry at the bottom working as a cashier at the iconic Kitson LA boutique on Robertson Blvd in LA. She quickly worked her way up to become the Beauty, Cosmetics, Skincare + Home and Gift Buyer for the store’s 14 locations, but left after 2 years to learn more about the world of women’s fashion. Scheer then joined Forever 21 where she worked as a Merchandiser, Senior Buyer and Product Developer.

Scheer launched her lifestyle media company She Just Knows in October 2015 and began sharing her wealth of knowledge of the fashion industry, working as a consultant with influencers and brands. With over 50k followers on social media and hundreds of subscribers signed up to her monthly trend forecast, Scheer now has a global influence and in 2017 launched her second successful business – Scheer Social, helping brands and influencers perfect and grow their social media presence.