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Thailand Urassaya Sperbund is a highly acclaimed Thai-Norwegian actress and model with a career spanning over a decade, known for her diverse roles in television dramas and films, earning her numerous national awards.
The Thai-Norwegian model and actress, famously known as Yaya, has been a friend of Louis Vuitton since 2017 and later became an official brand ambassador. She was the first Thai actress to receive the title of "Friend of Louis Vuitton" in February 2018 and has been featured in campaigns and fashion events, highlighting her significant role in promoting the luxury brand.
POND'S enlisted Urassaya Sperbund as one of its brand ambassadors for the launch of Asia's First Pop-up POND'S Institute in Thailand. This partnership leveraged her popularity to promote the brand's new initiatives and products in the region.
Urassaya Sperbund's partnership with Valentino progressed to her being officially named the brand's latest ambassador. This collaboration underscores her magnetic presence in the fashion scene and her appeal to luxury brands.
Urassaya Sperbund was featured in Givenchy's Fall/Winter 2025 collection by Sarah Burton, showcasing her involvement with high-profile fashion campaigns.
Urassaya Sperbund was born on March 18, 1993, in Pattaya, Thailand. Her early life included education at Regent’s International School Pattaya until 2009, followed by Bangkok Patana School. In 2015, she earned a Bachelor of Arts degree in language and culture from Chulalongkorn University. She began her modeling career at age 13, appearing in advertisements for Genie Young Care Cologne. Her entry into the entertainment industry was facilitated by Sombatsara Teerasaroch, leading to photo shoots and appearances in music videos for artists like Mr.D and C-Quint.
Sperbund commenced her acting career in 2008 with a co-starring role in the Channel 3 sitcom “Peun See Long Hon.” Her breakthrough came with lead roles in significant Thai dramas such as “Duang Jai Akkanee” (2010), which earned her Top Awards and Siamdara Stars Awards for Best Rising Star. She continued to achieve critical and commercial success with projects like “Game Rai Game Rak” (2011) and “Torranee Ni Nee Krai Krong” (2012). A notable achievement was her win for Best Actress at the 32nd TV Gold Awards for her performance in “Khluen Chiwit” (2017).
Her film career saw similar success, including her role in “Brother of the Year” (2018) and “Fast and Feel Love” (2022), both of which earned her the Suphannahong National Film Award for Best Actress. In 2018, Sperbund became the first Thai actress to be recognized as a “Friend of Louis Vuitton” and featured in Vogue. Her recent work includes the Netflix series “Thai Cave Rescue” (2022) and upcoming projects like “Love You to Debt” (2024) and “Home Sweet Home: Rebirth” (2025). She is fluent in Thai, English, Spanish, French, and Norwegian, showcasing her international appeal.
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