Vidya Iyer, known professionally as Vidya Vox, has carved a unique niche in the music industry as a talented YouTuber and singer. Since launching her YouTube channel in April 2015, she has captivated audiences worldwide with her innovative fusion of Western pop, electronic dance music, Bollywood hits, and Indian classical music. Her engaging mashups, particularly the viral “Closer / Kabira,” have garnered millions of views, showcasing her ability to blend diverse musical genres seamlessly. With over 7 million subscribers and more than 906 million views on her videos, Vidya has established herself as a prominent figure in the digital music landscape.
Her musical journey is marked by significant collaborations and performances that highlight her versatility as an artist. Regularly performing with her band, organized by her boyfriend Shankar Tucker, Vidya has graced stages at prestigious venues such as the White House and the National Centre for the Performing Arts in India. Her performances at international festivals, including the Meru Concert Series in the Netherlands and Festivals Des Artes on Réunion, further demonstrate her global appeal and commitment to sharing her cultural heritage through music.
In addition to her mashups, Vidya has released original works that reflect her artistic growth. Her EP, “Kuthu Fire,” produced by Shankar Tucker, showcases her songwriting prowess and commitment to blending traditional and contemporary sounds. The fusion of the Kerala boat song “Kuttanadan Punjayile” with an original English composition exemplifies her innovative approach to music.
Vidya Vox continues to inspire audiences with her dynamic performances and creative vision. Her journey from a young girl in Chennai to an influential artist in the global music scene is a testament to her dedication and passion for her craft. As she continues to explore new musical horizons, Vidya remains a powerful voice for cultural fusion and artistic expression.
