Vidya Vox

Undeniably talented singer and YouTube star Vidya Vox has taken the world by storm with her contemporary sound influenced by her Indian-American heritage. Fusing hip-hop and electronic elements with the intricate sounds of Indian music, she has developed an addictively catchy sound.

Vox launched her YouTube channel in 2015, and her immensely popular mashups of music from her native India and Western pop tracks have amassed more than 860 million views. With over 7 million subscribers on YouTube and millions more followers across other online platforms, the singing sensation has been busy taking over social media. Vox has toured the world with her own band, performing in Dubai, the U.S, Hong Kong, Suriname, India, Trinidad and Mauritius. She has performed regularly with American musician Shankar Tucker and has performed at numerous top venues including the National Centre for the Performing Arts (India) and the White House. She has also graced the pages of top publications around the world including Vogue, Cosmopolitan, Elle, LA Times and Billboard.

Born in Chennai, India and raised in Virginia, USA, Vox studied medicine at George Washington University before choosing music over medicine. She began to post YouTube videos online and after graduating began to pursue a career in music full time.
Her mash-up of Chainsmokers hit Closer and the track Kabira from Yeh Jawaani Hai Deewani (the Bollywood film) racked up more than 55 million views in just 7 months, and Be Free – an original track from her EP Kuthu Fire mixed with a traditional folk song – has been viewed over 252 million times. With her other mashups gaining global recognition from the likes of Diplo and Major Lazer, her online following looks set to grow even further.