Vivian Tu

Vivian Tu established herself as a formidable financial educator after a distinguished career on Wall Street, empowering millions with accessible financial literacy. Beginning her professional journey in 2016, Tu served as an Industrials/Energy Trader at J.P. Morgan, covering the Industrials, Materials, Energy, and Utilities sectors. She advanced to Special Situations Trading, specializing in Event-Driven M&A, Risk Arbitrage, and Spin-Offs until July 2018.

Tu cemented her status as a leading voice in finance with the release of her book, ‘Rich AF: The Winning Money Mindset that Will Change Your Life,’ on December 26, 2023. The book achieved significant critical and commercial success, becoming a New York Times bestseller in both the Business and Advice, How To & Miscellaneous categories. Her influence has been widely recognized, earning her a place on both Forbes 30 Under 30 and Forbes Top Creators lists. Further accolades include a Meta Visionary Voices award in 2023 and the prestigious Best Personal Finance Influencer award from Bankrate in 2024.

Continuing to garner industry recognition for her impact, Tu was awarded the Digital Influencer of the Year at the Unforgettable Gala in December 2024, and also received a TikTok Visionary Voices award in 2024. Through Your Rich BFF Media and her various platforms, Vivian Tu remains dedicated to demystifying financial concepts and equipping a broad audience with the knowledge to achieve financial independence.