Vivian Tu, widely recognized as Your Rich BFF, is an influential American businesswoman, author, and media personality dedicated to financial education. She founded Your Rich BFF, a multi-media company that empowers individuals, particularly Gen Z, to take control of their financial futures. Tu’s journey began after graduating as valedictorian from Marriotts Ridge High School and earning her bachelor’s degree from the University of Chicago in 2016. She initially worked as a trader at J.P. Morgan, where she navigated a challenging male-dominated environment before transitioning to a successful digital media sales role at BuzzFeed, becoming the top-earning salesperson there.

In 2021, Tu leveraged her expertise in finance to create engaging financial education videos on TikTok, which quickly gained traction and led her to leave BuzzFeed in 2022 to focus on her platform full-time. Her relatable approach to complex financial concepts resonated with millions, resulting in a following of over 8 million across various social media platforms. Tu’s commitment to financial literacy has made her a sought-after voice in the industry, culminating in partnerships with major brands and the launch of her podcast, Networth & Chill, in 2023.

Tu’s impact has been recognized through numerous accolades, including being named to Forbes’ 30 Under 30 and receiving the Digital Influencer of the Year Award at the Unforgettable Gala in 2024. Her first book, Rich AF: The Winning Money Mindset that Will Change Your Life, became a New York Times bestseller shortly after its release in December 2023. Tu continues to inspire others by emphasizing the importance of financial independence and community support among women.

Through her innovative campaigns, such as the collaboration with SkinCeuticals to promote the concept of ‘Skinvestment,’ Tu bridges the gap between financial literacy and self-care. She advocates for making informed decisions in both finance and skincare, reinforcing her belief that smart investments lead to long-term benefits. Vivian Tu’s journey exemplifies the power of resilience and the importance of uplifting others in the pursuit of success, making her a prominent figure in the realm of financial education.