Vivian Tu

Q: What types of brand work does Vivian Tu do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Vivian Tu create custom content for our campaign?

Yes — Vivian Tu can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Vivian Tu do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Vivian Tu also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Vivian Tu established herself as a formidable financial educator after a distinguished career on Wall Street, empowering millions with accessible financial literacy....

Book Vivian Tu

Request Video

Audience Reach

Vivian Tu

Past Works

2015

Debut Breakthrough

Early breakthrough moment that first put Vivian Tu on the map with audiences and industry press alike.

DIRECT EXPERIENCE

2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS

2020–2022

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

Vivian Tu established herself as a formidable financial educator after a distinguished career on Wall Street, empowering millions with accessible financial literacy. Beginning her professional journey in 2016, Tu served as an Industrials/Energy Trader at J.P. Morgan, covering the Industrials, Materials, Energy, and Utilities sectors. She advanced to Special Situations Trading, specializing in Event-Driven M&A, Risk Arbitrage, and Spin-Offs until July 2018.

This success prompted her to leave her $600,000 annual salary position at BuzzFeed in March 2022 to found Your Rich BFF Media. The venture quickly blossomed into a digital community boasting over 8 million followers across various platforms, with her largest following cultivated on Instagram. Expanding her reach into audio, Tu launched her podcast, ‘Networth & Chill,’ in 2023, collaborating with Audioboom for its inaugural season. The podcast further expanded its footprint in its second season through partnerships with Vox Media and PS (formerly PopSugar).

Continuing to garner industry recognition for her impact, Tu was awarded the Digital Influencer of the Year at the Unforgettable Gala in December 2024, and also received a TikTok Visionary Voices award in 2024. Through Your Rich BFF Media and her various platforms, Vivian Tu remains dedicated to demystifying financial concepts and equipping a broad audience with the knowledge to achieve financial independence.