Back in 2015, Wesley Benjamin Carter decided to launch his YouTube channel as a makeup artist. Since, he’s amassed hundreds of thousands of followers across social media, and now serves as a brand ambassador and partner for major beauty brands.

Growing up, Carter was always fascinated by makeup. He’d watch top YouTubers perform tutorials and review different cosmetic brands, and as he followed these videos, he learned how to be just as good as those YouTubers with thousands of subscribers. So, in 2015, he posted his first video, “How to: Fake FULL/BUSHY Eyebrows for Men and Women,” which has around 300K views, to date. Now, he posts regularly on the platform, with over 100K subscribers and a whopping 4.5 million views, channel-wide. His content ranges from tutorials to lifestyle to critiquing products, sometimes, in collaboration with his boyfriend, who is another makeup artist and influencer: Matt Lars. Currently, his top video is a tutorial in which he partnered with the major drug-store makeup brand, Wet N Wild, and only used their products.

And Carter’s success on YouTube has led him to other platforms. Currently, he’s a prominent social media influencer, specifically on Instagram, where he currently has over 200K followers. There, he also works as a brand ambassador for several beauty brands, including Collab Makeup and Morphe.

Recently, Carter joined the celebrity video-sharing app, Cameo, where his content has been rated five stars.